Animal cruelty shows itself in many ways.
Nearly 20% of abused children in turn abuse animals. That's why, when an RSPCA Inspector discovers a child is responsible for an act of animal cruelty, they know it may not only be the pet that needs help. Often by alerting welfare organisations, our inspectors have helped prevent not just animal abuse but child abuse.
Advertising Agency: The Campaign Palace Sydney, Australia
Executive Creative Director: Paul Fishlock
Art Director: Thom Davy
Typographer: Thom Davy
Photographer: Andreas Smetana
Copywriter: Laurie Ingram
Other Additional Credits: Kristen Castree, Jeremy Graham, Suzanne King, Amanda Redgrave, David Hartmann