Ink should flow when blood flows.
Nothing and no-one should prevent journalists from reporting from combat zones.
Advertising Agency: saatchi & saatchi Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Photographer: Peter Turnley
Published: February 2009
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
I like the thought behind it, nothing else.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
it's a serious issue but journalists accept the risks and, trust me, ink flows when a colleague is killed. i'm not too sure of the call to action? also, the visual depicts another senseless killing although not necessarily that of a journo. maybe i'm missing something but the idea's there.
I think you don't get it. (Pardon for my bad english)
The ad's talking about the blood of whoever, and tries to challenge us about the access to the combat zones to the reporters.
---
Jumo,
Art Director FP7 Morocco
Nice thought, i think it's to condamn when international journalists was blocked at Gaza's frontier during israel bombarding.
Really like this. There should perhaps be a stronger call to action but think it makes a good point.
Nice
dadada, I don't know if this is being "conflict specific", I think they're just talking about combat zones in general.
"stay low, move fast"
Doin' it for the points
Such a shame, all that beautiful retouching and photography, just to cop out and use a prefab distressed typeface.
Does black inky blood make journalists look more sinister than it should?
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
____________________________________________________________
I have thousands of points and $1.50 so I'm off to Starbucks
Strong and original. Very good!
very nice.
Nice work man
S.M. Najeeb
yes its quite relevant issue
for us as well. i love the artdirection photography the ide and copy. we have all the right to know whats happening in and around us without falls or bias info specialy when politicians messing around.
bite me
no..no.. the guy who stole the lands wouldn't like this ad.
Super les gars... C nickel
DL de McCann
good i like it
just thinking: wouldn't it sound more correct to switch both sentences > when blood flows, ink should flow. I don't know, it feels a bit awkward the ways it's written now...
- adsactly! -
Lovely art direction, weak copy - probably a translation from French. maybe "Ink should flow, not blood"
Post new comment