21 comments

corndogfuneral's picture
corndogfuneral
1053 pencils

And they all seem to be the same ad with different executions, albeit interesting executions. I guess you could argue that one is about Social pressure: Lipstick. One is about work or school?: Erasers and test tubes?. ANd one is about financial responsibility: Money. So I retract my "same ad comment". I give this one a higher score on more interesting toys as well.

Guest's picture
Guest

The scary adult items could look a bit more evil, and not so bright and cheery... but this campaign has a nice thought behind it. Also, I assume the line is better written in Portuguese.

Guest's picture
Guest

Very good concept and nice art direction!

Tonits's picture
Tonits
349 pencils

Ufff...

NastyJester's picture
NastyJester
744 pencils

I really like them. Scaring parents into buying toys for their kids, just to see their innocent faces light up with childish glee one last time... before they become a bunch of cheap tarts and sell-out, corporate whores like ourselves. Makes me want to break out the Lego and dedicate the rest of this dreadful Friday afternoon to building a huge castle.

In fact...

"When's this brief due Boss?"

"Yesterday."

...well there's that idea shot to shit. Great ads though.

Guest's picture
Guest

very good art direction, and good concept !

Gualcor's picture
Gualcor
972 pencils

Hi! im the recepcionist of Script, Rio de Janeiro, Brazil
they told me to say this.
Very good art concept and good direction! hihi (giggles)

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

hi if you did that they told you so, i only feel sorry for you !! poor person dont have your own opinion !

Guest's picture
Guest

Good stuff!

Guest's picture
Guest

This won a silver lion in 2007. Its brazilians copying brazilians. Again.

http://www.ccsp.com.br/busca/busca.php?t=terra+cannes+2007&SearchArea=...

Guest's picture
Guest

very different concept... that one you posted isnt "adult things" "destroying" childhood, is just some porn content on web that is "hide" beetwen child content...

Guest's picture
Guest

Oh, ok, sorry Mr. Figueira

Guest's picture
Guest

Brilliant ilustration!
I think that the " grow up army " its a fantastic point of view!

kai539's picture
kai539
244 pencils

nope, the art direction could have been better
but very nice idea indeed

Guest's picture
Guest

For me is the same thing that TERRA does.

Guest's picture
Guest

Not the same. Diferent concepts
I like them. Nice ilustration!
good work.

FEA&TY PO

Guest's picture
Guest

Some concept changing only words. Same thing. Old art direction that that mean nothin with the concept. Looks like old F/Nazca ad for Zoomp. For me it is a crappy.

Guest's picture
Guest

Very nice work!

Guest's picture
Guest

Cool art.

Guest's picture
Guest

Hi! I´m Artplan´s recepcionist...

I think the art director is very good also extremely cute.

I love the illustration but I still prefer the art director...

Guest's picture
Guest

WWOWW!

Very beautiful !!!!
Good ad
\very different concept. The end of a child age!!! // Perfect!

Cott/a

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