Rozenlândia Toys: Invasion, 1
Let your children make the most of their childhood before it ends.
Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director / Illustrator: João Paulo Medeiros
Copywriter: Guilherme Figueira
Comments
And they all seem to be the same ad with different executions, albeit interesting executions. I guess you could argue that one is about Social pressure: Lipstick. One is about work or school?: Erasers and test tubes?. ANd one is about financial responsibility: Money. So I retract my "same ad comment". I give this one a higher score on more interesting toys as well.
The scary adult items could look a bit more evil, and not so bright and cheery... but this campaign has a nice thought behind it. Also, I assume the line is better written in Portuguese.
Very good concept and nice art direction!
Ufff...
I really like them. Scaring parents into buying toys for their kids, just to see their innocent faces light up with childish glee one last time... before they become a bunch of cheap tarts and sell-out, corporate whores like ourselves. Makes me want to break out the Lego and dedicate the rest of this dreadful Friday afternoon to building a huge castle.
In fact...
"When's this brief due Boss?"
"Yesterday."
...well there's that idea shot to shit. Great ads though.
very good art direction, and good concept !
Hi! im the recepcionist of Script, Rio de Janeiro, Brazil
they told me to say this.
Very good art concept and good direction! hihi (giggles)
hi if you did that they told you so, i only feel sorry for you !! poor person dont have your own opinion !
Good stuff!
This won a silver lion in 2007. Its brazilians copying brazilians. Again.
http://www.ccsp.com.br/busca/busca.php?t=terra+cannes+2007&SearchArea=...
very different concept... that one you posted isnt "adult things" "destroying" childhood, is just some porn content on web that is "hide" beetwen child content...
Oh, ok, sorry Mr. Figueira
Brilliant ilustration!
I think that the " grow up army " its a fantastic point of view!
nope, the art direction could have been better
but very nice idea indeed
For me is the same thing that TERRA does.
Not the same. Diferent concepts
I like them. Nice ilustration!
good work.
FEA&TY PO
Some concept changing only words. Same thing. Old art direction that that mean nothin with the concept. Looks like old F/Nazca ad for Zoomp. For me it is a crappy.
Very nice work!
Cool art.
Hi! I´m Artplan´s recepcionist...
I think the art director is very good also extremely cute.
I love the illustration but I still prefer the art director...
WWOWW!
Very beautiful !!!!
Good ad
\very different concept. The end of a child age!!! // Perfect!
Cott/a
Post new comment