Royal NZ Coastguard: Parachute flare

This time, we’re the ones asking for help.

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Art Director: Brett Colliver
Copywriter: Simone Louis
Photographer: Steve Boniface
Retoucher: Gordon Moir
Published: May 2011

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purshotham's picture
455 pencils

All 3 ads are good...

Nike Diesel's picture
Nike Diesel
13339 pencils

I like the twist in the idea, but the executions could be more interesting. Feels like "first thought" and very obvious IMHO.

Manoma's picture
1093 pencils

Excellent... and beautyfull ;-)

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