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Lanes

Agency: 
Published/Aired: 
May 2011
Description: 

When was the last time you practiced your 30KM freestyle?
Coastguard
Out here we're your only hope

Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Art Director: Lisa Fedyszyn
Copywriters: Jonathan McMahon, Rory Mckechnie
Art Director: Damian Galvin
Deputy Creative Director: Regan Grafton
Head of Art: Dave Brady
Retoucher: Gordon Moir
Account manager: Nisa Solipo

Comments (16)

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Highest Rated

krautland's picture
krautland
Activity Score 3216

interesting ad, poor copywriting.

pierrelastname's picture
pierrelastname
Activity Score 2869

no no... done by italian agency.

Rijesh's picture
Rijesh
Activity Score 14

Guys plz have a look at this video and let me know if you are inspired.

http://www.youtube.com/watch?v=Iv7hwVok2Hk

morse's picture
morse
Activity Score 17364

Very nice. Got a link?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture
everartz
Activity Score 7609

"Out here we're your only hope" doesnt it sound negative or threatening?? besides art is too gloomy. it all has negative feeling

| Everartz |

Themadartist1972's picture
Themadartist1972
Activity Score 325

good AD but copy should be revised

agappehp's picture
agappehp
Activity Score 108

interesting work like

arke1's picture
arke1
Activity Score 237

Hmm pretty similar retouch to what the guys at platinumfmd produced...forget the agency though.

http://funnyartpictures.com/pics-funny-stuff/?images/midsize/computer-...

shahidali's picture
shahidali
Activity Score 4069

Loved the idea and the copy. Visually, the art work could been done to make the swimming pool comparison more obvious, but then, it would have killed the fun in the copy.

shahid

luispiter's picture
luispiter
Activity Score 2756

me encanto...

sandipkayal's picture
sandipkayal
Activity Score 270

great art

a CREATIVE drop

ace85le's picture
ace85le
Activity Score 3939

I think this is fantastic! Nice concept, visual and copy.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

mamn's picture
mamn
Activity Score 100

Good job!

Mamn

pablito.miuzzato's picture
pablito.miuzzato
Activity Score 54

nice but I think that its something wrong with this execution...

jackblack's picture
jackblack
Activity Score 2350

Not bad.

bathsheba's picture
bathsheba
Activity Score 220

Love it, but also I don't get the feeling of the 30k's here.
I heard a story of a photographer who was left by a diving boat that didn't count him back in at sea. He had to ditch his gear and spend the next 8 hours swimming to get back to land.
The story sounded scarily epic.
This visual doesn't quite give me the 'epic' enormity of having to do something impossible just to survive.
Still though, love the thought.

krautland's picture
krautland
Activity Score 3216

interesting ad, poor copywriting.

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