Royal NZ Coastguard: Flare

This time, we’re the ones asking for help.

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Art Director: Brett Colliver
Copywriter: Simone Louis
Photographer: Steve Boniface
Retoucher: Gordon Moir
Published: May 2011

10 comments

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

good work.

"If you are irritated by every rub, how will you be polished?"
— Rumi

MidasTouch's picture
MidasTouch
1024 pencils

I like that.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

snowgoosegirl's picture
snowgoosegirl
32 pencils

smart...I like it

#okbye

shahidali's picture
shahidali
4067 pencils

Awesome. Loved the idea and the execution is also superb. Most importantly, It will work.

shahid

willp's picture
willp
12 pencils

Very nice work, for good cause...

purshotham's picture
purshotham
455 pencils

Good concept..Good Execution..

thedesignaddict's picture
thedesignaddict
5393 pencils

Simple line. Nice pics.

Church Money's picture
Church Money
76 pencils

Very "first idea" here. It doesn't look like very much work went into it, either. As far as the font choice - Trajan? Really?

henito's picture
henito
562 pencils

like the thought. visual could be a bit more catchy to me, but still well done.

Manoma's picture
Manoma
1093 pencils

Excellent... and beautyfull ;-)

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