Royal Life Saving: Spirit

Almost half of all adult drowning deaths involve alcohol.
Don't drink and drown.

Advertising Agency: 303 Group, Perth, Australia
Creative Director: Lindsay Medalia
Art Directors: Richard Berney, Bryan Dennis
Copywriter: Davood Tabeshfar
Photographer: Electric Art
Retoucher: Electric Art
Published: January 2009

12 comments

Guest's picture
Guest

LAME!!!!

Guest's picture
Guest

real lame!

Guest's picture
Guest

skinny dip responsibly

Crisp One's picture
Crisp One
2007 pencils

it woulda been better if they photoshoped up an ice cube that looked like a dead floating body, with depth and all.

Guest's picture
Guest

Beautiful art, lame idea.

santorini's picture
santorini
60 pencils

don't think this is gonna pull attention to quit drinking... but nice visual...

Guest's picture
Guest

"Bartender, first idea on the rocks please"

Blair Semenoff's picture
Blair Semenoff
651 pencils

Hey what kind of drink do you think this is??? I'm guessing Vodka & cranberry.

Guest's picture
Guest

dont drink and drown. if u wan just drown :P

Guest's picture
Guest

public service ads need to move you towards changing ur habits, not make u laugh!!! the copy sux big time!

Guest's picture
Guest

Aw c'mon ppl. this may not be great. but it aint bad. we've seen worse-admit it.Not great but good.

Guest's picture
Guest

First cut at One Show. Not so lame.

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