Royal Life Saving: Spirit

Royal Life Saving: Spirit
Average: 5 (14 votes)

Almost half of all adult drowning deaths involve alcohol.
Don't drink and drown.

Advertising Agency: 303 Group, Perth, Australia
Creative Director: Lindsay Medalia
Art Directors: Richard Berney, Bryan Dennis
Copywriter: Davood Tabeshfar
Photographer: Electric Art
Retoucher: Electric Art
Published: January 2009

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12 comments

Guest's picture
GuestSaturday, February 21, 2009 - 05:58

LAME!!!!

Guest's picture
GuestSaturday, February 21, 2009 - 11:59

real lame!

Guest's picture
GuestSaturday, February 21, 2009 - 13:17

skinny dip responsibly

Crisp One's picture
2019 pencils
Crisp OneSaturday, February 21, 2009 - 20:42

it woulda been better if they photoshoped up an ice cube that looked like a dead floating body, with depth and all.

Guest's picture
GuestSaturday, February 21, 2009 - 21:54

Beautiful art, lame idea.

santorini's picture
60 pencils
santoriniSunday, February 22, 2009 - 01:12

don't think this is gonna pull attention to quit drinking... but nice visual...

Guest's picture
GuestSunday, February 22, 2009 - 21:59

"Bartender, first idea on the rocks please"

Blair Semenoff's picture
659 pencils
Blair SemenoffMonday, February 23, 2009 - 01:10

Hey what kind of drink do you think this is??? I'm guessing Vodka & cranberry.

Guest's picture
GuestMonday, February 23, 2009 - 01:21

dont drink and drown. if u wan just drown :P

Guest's picture
GuestMonday, February 23, 2009 - 05:02

public service ads need to move you towards changing ur habits, not make u laugh!!! the copy sux big time!

Guest's picture
GuestMonday, March 2, 2009 - 06:08

Aw c'mon ppl. this may not be great. but it aint bad. we've seen worse-admit it.Not great but good.

Guest's picture
GuestThursday, April 16, 2009 - 03:26

First cut at One Show. Not so lame.