Almost half of all adult drowning deaths involve alcohol.
Don't drink and drown.
Advertising Agency: 303 Group, Perth, Australia
Creative Director: Lindsay Medalia
Art Directors: Richard Berney, Bryan Dennis
Copywriter: Davood Tabeshfar
Photographer: Electric Art
Retoucher: Electric Art
Published: January 2009
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Comments
不够美。。。也不需要广告语，如果把杯子中间的的人处理得特别唯美（死亡的凋零美），会不会形成比较特别的对比了？
想法不错，略显复杂
dont drink and drown haha, nice tip for the ones planning that
that's coca-cola? maybe pepsi? =))
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呵呵 终于见到中文了
英语水平不太好，很多时候表达不到位，所以才用中文才表达的。
Tantalizing. Refreshing. Sobering.
"don´t drink and drown" is probably the best advice since the "don´t eat cake and die in a car accident" campaign
don't go to a pool to swim after drinking... you can do everthing else... is this the message here!!! pardon me if i misunderstood...
smile plz!!!!
For some reason I don't think they're talking about your little backyard swimming pool or your community pool...
How about Indian fucking Ocean???
Well, the verse "Don't drink and drown" might sound silly but in fact it carries a meaning. Very important meaning.
In Queensland we lose a bunch of idiots every year to drinking and drowning. It's not relevant everywhere, but in Australia it's culturally pertinent. Beautiful and chilling idea.
Sh*t I had to read who sponsored the campaign to actually believe the statistic. Good campaign since is has to do with facts.
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ผม รัก คุณ
don't eat bananas and dance.
How many art directors does it take to shoot a glass of beer?
some who don't have anything of value to say will say something anyway.
So what if it took all that many art directors. Jeez!
Its well done and relevant!
The guy was shot from a close angle making his right arm look huge. Funny.
:::MARK3R:::
no just the art director and the production artist...everyone is an art director
bet the CD came up with the idea of putting the people inside the drink
good. not great. just good.
(i've seen worse ads in this site. this isn't half bad. BUT cpould have done a lot better.)
but if I drink coffee...and drown?