Royal Life Saving: Beer

Almost half of all adult drowning deaths involve alcohol.
Don't drink and drown.

Advertising Agency: 303 Group, Perth, Australia
Creative Director: Lindsay Medalia
Art Directors: Richard Berney, Bryan Dennis
Copywriter: Davood Tabeshfar
Photographer: Electric Art
Retoucher: Electric Art
Published: January 2009

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23 comments

叶颢's picture
叶颢
168 pencils

不够美。。。也不需要广告语,如果把杯子中间的的人处理得特别唯美(死亡的凋零美),会不会形成比较特别的对比了?

Guest's picture
Guest

想法不错,略显复杂

Guest's picture
Guest

dont drink and drown haha, nice tip for the ones planning that

drivesmart's picture
drivesmart
7 pencils

that's coca-cola? maybe pepsi? =))

http://drivesmart.wordpress.com

Guest's picture
Guest

呵呵 终于见到中文了

叶颢's picture
叶颢
168 pencils

英语水平不太好,很多时候表达不到位,所以才用中文才表达的。

Guest's picture
Guest

Tantalizing. Refreshing. Sobering.

Guest's picture
Guest

"don´t drink and drown" is probably the best advice since the "don´t eat cake and die in a car accident" campaign

santorini's picture
santorini
60 pencils

don't go to a pool to swim after drinking... you can do everthing else... is this the message here!!! pardon me if i misunderstood...

Guest's picture
Guest

For some reason I don't think they're talking about your little backyard swimming pool or your community pool...

How about Indian fucking Ocean???

Guest's picture
Guest

Well, the verse "Don't drink and drown" might sound silly but in fact it carries a meaning. Very important meaning.

Guest's picture
Guest

In Queensland we lose a bunch of idiots every year to drinking and drowning. It's not relevant everywhere, but in Australia it's culturally pertinent. Beautiful and chilling idea.

Blair Semenoff's picture
Blair Semenoff
651 pencils

Sh*t I had to read who sponsored the campaign to actually believe the statistic. Good campaign since is has to do with facts.

Guest's picture
Guest

ผม รัก คุณ

Guest's picture
Guest

don't eat bananas and dance.

Guest's picture
Guest

How many art directors does it take to shoot a glass of beer?

Guest's picture
Guest

some who don't have anything of value to say will say something anyway.
So what if it took all that many art directors. Jeez!
Its well done and relevant!

mark3r's picture
mark3r
1940 pencils

The guy was shot from a close angle making his right arm look huge. Funny.

:::MARK3R:::

Guest's picture
Guest

no just the art director and the production artist...everyone is an art director

Guest's picture
Guest

bet the CD came up with the idea of putting the people inside the drink

Guest's picture
Guest

good. not great. just good.
(i've seen worse ads in this site. this isn't half bad. BUT cpould have done a lot better.)

Guest's picture
Guest

but if I drink coffee...and drown?

Guest's picture
Guest

great message

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