Royal Australian Navy: Transport

Navy. The team works.

Advertising Agency: George Patterson Y&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Art Director: Chris Northam
Copywriter: Simon Bagnasco
Photographer: Andreas Smetana
Retoucher: Electric Art
Via: bestadsontv

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scarfinati's picture
830 pencils


Reality Check's picture
Reality Check
1793 pencils

The "stunt" would be more convincing and persuasive if it were real and not retouched. Still, it's an engaging enough visual.

LionMullet's picture
28 pencils

I know the guys that made this ad, and i can tell you now that it was real. How do you like it now?

aqeelparagon's picture
143 pencils

nice concept, but instead of retouching it could be real.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I think it's a bit goofy really.

ek kanya's picture
ek kanya
814 pencils

like the photoshoped colours.

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krautland's picture
3204 pencils

can anyone tell me what the copywriter was trying to say with that weak line?

Tommy G.'s picture
Tommy G.
897 pencils

Very nice, I love it.

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velle's picture
1550 pencils

naval officers working as a team(strength as 'usp') to form a battleship which incidentally is the most recognisable representation of the navy. great!

robcook123's picture
3 pencils

i liked the unity shown by the naval officers

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