Navy. The team works.
This campaign was produced for the Australian Navy by George Patterson Y&R Melbourne and internationally renowned photographer Andreas Smetana. A frigate, a transport and a submarine were shaped out of the actual Navy crews who operate those vessels. This simple idea illustrated the Navy’s greatest attribute: teamwork. And it did so with the men and women who operate the very ships that protect Australia’s waters.
Advertising Agency: George Patterson Y&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Art Director: Chris Northam
Copywriter: Simon Bagnasco
Photographer: Andreas Smetana
Retoucher: Electric Art