Roy Awards: Eyes

The art of making people give away their eyes for 30 seconds.

Advertising Agency: Le Bureau, Sweden
Creatives: Jonas Wittenmark & Tobias Carlson
Photographer: Erik Undéhn
Retouch: Johan Rosenberg

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24 comments

A stranger abroad's picture
A stranger abroad
427 pencils

Yuk. Shock for the sake of it.

G¨B's picture
G¨B
97 pencils

Simple and cool! Nice copy as well.

G¨B's picture
G¨B
97 pencils

Simple and cool! Nice copy as well.

Guest's picture
Guest

Don´t write what you show. And is ”giving away your eyes” really a good metaphor for watching? Eh. No. Nice picture, though. Ideawise, I take it it´s made by students.

beckspuppy's picture
beckspuppy
85 pencils

Banange this is so amazing. Sometimes I wonder how these guys manage to do these things

adfreak06's picture
adfreak06
140 pencils

this is raw

Guest's picture
Guest

I like it, nice copy as well, If you took away the copy you wouldn't get it at all.

magintosh's picture
magintosh
62 pencils

twisted image...love it.

tirthomitro's picture
tirthomitro
2720 pencils

wat's this Roy Award thingy abt???
can anybody pls. xplain??

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

The creatives are writing these comments. No doubt. Studenty.

Guest's picture
Guest

say-cow, see cow. Gross and lame execution!

Guest's picture
Guest

A strong image, sure. I don't know that it associates well with awards for commercial marketing.
Adam @Advent Creative Web Design

Notorious's picture
Notorious
631 pencils

yuck!

outsmart me, if you can

Guest's picture
Guest

doesnt work for me :s

I understand the idea and i cant deny its got a lasting impression.

But the impression is not a good one

dreamtree's picture
dreamtree
12 pencils

A gory image should have gory copy to match?!!

Guest's picture
Guest

I quite like it, no one really wants to see your shit ads, nice metaphor!

Grace's picture
Grace

Page has an interesting point. I have a strong stomach so it doesn't bother me personally.

What bothers me is that I didn't know what it was about. Message not clear enough.

just write's picture
just write
653 pencils

This is good but very disturbing...

rolling.stone's picture
rolling.stone
2740 pencils

pretty horrifying ...........

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~ Quite obviously, I have gathered no moss ! ~

Dev Kumar's picture
Dev Kumar
834 pencils

Macabre...there's enough of that all around. Maybe we could do without such revolting stuff unless there's an equally strong message to go with.

Guest's picture
Guest

it's an ad about ads, stop being uptight, please...

Dev Kumar's picture
Dev Kumar
834 pencils

Frustration mate...'cause I know that if I ever took such an idea to my creative head, I could lose my job. And this bloke here is getting reviews galore although most of it is negative. But who gives a damn? It's the number of eyeballs you get is what matters. Even if it's a bloody mess...

Guest's picture
Guest

Horrible!
I don’t like it!

Guest's picture
Guest

Bent visual should have straight headline

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