Roy Awards: Eyes
The art of making people give away their eyes for 30 seconds.
Advertising Agency: Le Bureau, Sweden
Creatives: Jonas Wittenmark & Tobias Carlson
Photographer: Erik Undéhn
Retouch: Johan Rosenberg
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26 Comments
Yuk. Shock for the sake of it.
Really impressive wow...
dbddx
Simple and cool! Nice copy as well.
Simple and cool! Nice copy as well.
Don´t write what you show. And is ”giving away your eyes” really a good metaphor for watching? Eh. No. Nice picture, though. Ideawise, I take it it´s made by students.
Banange this is so amazing. Sometimes I wonder how these guys manage to do these things
this is raw
I like it, nice copy as well, If you took away the copy you wouldn't get it at all.
twisted image...love it.
wat's this Roy Award thingy abt???
can anybody pls. xplain??
they showed me a picture & i laughed
dignity has never been photographed
The creatives are writing these comments. No doubt. Studenty.
say-cow, see cow. Gross and lame execution!
A strong image, sure. I don't know that it associates well with awards for commercial marketing.
Adam @Advent Creative Web Design
yuck!
outsmart me, if you can
doesnt work for me :s
I understand the idea and i cant deny its got a lasting impression.
But the impression is not a good one
A gory image should have gory copy to match?!!
I quite like it, no one really wants to see your shit ads, nice metaphor!
It certainly catches your eye (ha! ha!). However, I find it repulsive. Shocking images like this do not work for people I know. I like vivid, sharp images that are very noticeable. When the image is shocking, I think people forget the intent of the ad itself. Shock, therefore, defeats the purpose. Casino En Ligne
Page has an interesting point. I have a strong stomach so it doesn't bother me personally.
What bothers me is that I didn't know what it was about. Message not clear enough.
This is good but very disturbing...
pretty horrifying ...........
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~ Quite obviously, I have gathered no moss ! ~
Macabre...there's enough of that all around. Maybe we could do without such revolting stuff unless there's an equally strong message to go with.
it's an ad about ads, stop being uptight, please...
Frustration mate...'cause I know that if I ever took such an idea to my creative head, I could lose my job. And this bloke here is getting reviews galore although most of it is negative. But who gives a damn? It's the number of eyeballs you get is what matters. Even if it's a bloody mess...
Horrible!
I don’t like it!
Bent visual should have straight headline