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Basketball

Agency: 
Published/Aired: 
October 2009
8046
Description: 

Print advertisment created by CCT, United States for Roxy Lou, within the category: Recreation, Leisure.

This thing is called a basketball. If you were in better shape, it might be more familiar to you.

Advertising Agency: CCT Advertising Denver, Colorado USA
Creative Director: Cameron Bridges
Copywriter: Chase Claussen

Comments (5)

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shitmonk's picture
shitmonk
Activity Score 465

muhahaha
brutal
i think this fat world deserves these kinds of humiliating copies, could tone it down just a little bit, and make the "it might be more familiar to you" copy into something that implies the feel of the basketball but not the image of it. like "it's got rough, spotty surface but you wouldn't know" or similar because everyone knows what it looks like.

atb2005's picture
atb2005
Activity Score 13557

Premise is not that bad; it's true that if you don't exercise certain things would be "less familiar" to you. I just don't like that "this thing is called" part. It's a little patronizing.

JayP's picture
JayP
Activity Score 22

I watch TV. I know what is that thing called. How will I get in good shape because I know about the ball? What is the product connect?

LeroyChristian's picture
LeroyChristian
Activity Score 392

hahhaha the copies are niceee

Guest's picture
Guest

nice concept.. i like

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