Rowenta: Tables

Gets everywhere.

Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Anne De Maupeou, Véronique Sels, Sébastien Vacherot
Executive Creative Directors: Anne De Maupeou, Véronique Sels, Sébastien Vacherot
Creative Directors: Dimitri Guerassimov, Eric Jannon
Art Director: Nicolas Chauvin
Account Supervisor: Jean-Patrick Chiquiar
Art Buyer: Jean-Luc Chirio/Auréiie Lubot
Illustrator: Asile

June 2011


gadgets's picture
1063 pencils

If a consumer cannot get the idea in first 2 seconds is not a good ad. Do you got the idea?

MK-tessa's picture
216 pencils

The idea is that the furniture moves for the vacuum, so therefore it gets anywhere, everywhere, under here, under there, etc.

Tejónidas's picture
246 pencils

2 words: won cannes

Boxey's picture
8881 pencils

two more words: so what

ace85le's picture
3939 pencils

I get the idea, but the execution is confusing. The furniture looks like a pack of camels or something, which is thought provoking but doesn't get anywhere, which is ironic considering that tagline.


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bhuvneshwar.chd's picture
989 pencils

like the play with form

it is adding, mysterious element and making viewer think about the ad.
which is creating interest in it.

massage conveyed. enjoy the LION. cheers.

"If you are irritated by every rub, how will you be polished?"
— Rumi

shahidali's picture
4069 pencils

i didn't like the idea of showing flexibility in such a way.


MidasTouch's picture
1024 pencils

I got it.
Funny stuff

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Wordnerd's picture
6692 pencils

this is nice. but one table lifting one leg would have been enough for me

Glut's picture
3937 pencils

nice art

lucie123's picture
604 pencils

It's not very new idea. 2 lions!!!! OMG

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