Rowenta RO4541: Duck

RO4541 Silence Force
2100 Watt Vacuum Cleaner
Rowenta

Advertising Agency: Publicis Frankfurt, Germany
Creative Director: Stefan Leick
Art Director: Christian Kuzman
Photographer: Achim Lippoth
Additional credits: Katja Bonnert, Nicole Bangert, Johannes Rapp

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66 comments

bad astronaut's picture
bad astronaut
544 pencils

hahaha

micke17's picture
micke17
116 pencils

very nice

manish_parsodkar's picture
manish_parsodkar
64 pencils

Catch them alive...

manish parsodkar
Art Director
dubai

munirgee's picture
munirgee
454 pencils

see the poor duck, catch them alive crazily :D

Good Ad!

maranca82's picture
maranca82
422 pencils

This is really great.

CurryJ's picture
CurryJ
955 pencils

Love the expression of the guy with the vacuum cleaner...LOL!

================================================
I think; therefore I am

bhu's picture
bhu
35 pencils

nice sucker. good stuff

picntype's picture
picntype
147 pencils

Trust me... you don't need other two gunners to illustrate this idea. but, nice photo-shoppy.

Mickeys's picture
Mickeys
6 pencils

aaahh...reminds me of pidilite

shortafella's picture
shortafella
1055 pencils

haha fuckin nice

szkwadrat's picture
szkwadrat
210 pencils

good one!! Face expression of the guy with the vacuum cleaner is marvelous

Xavier75's picture
Xavier75
32 pencils

Very funny good ad...

funky_frogii's picture
funky_frogii
2538 pencils

very good one.....

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Tommy G.'s picture
Tommy G.
897 pencils

smart

talkingisfree's picture
talkingisfree
2565 pencils

I don't like the idea but the execution is really good.

Davosk's picture
Davosk
4833 pencils

This has been around for a while. Funny.

The Lion's picture
The Lion
122 pencils

Very good. Lovely execution!

Davai's picture
Davai
608 pencils

This ad is so old, but still good.

Marlus Lau's picture
Marlus Lau
1806 pencils

Great photography and art direction. Very well, Publicis.

paumarques's picture
paumarques
1314 pencils

realment bo!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

theanc's picture
theanc
2778 pencils

Perfect!

everartz's picture
everartz
7611 pencils

holy shit! this is wonderful!

| Everartz |

BananAd's picture
BananAd
103 pencils

Yessss...!!!

firebug's picture
firebug
1117 pencils

haaaaaa

corporal_hicks's picture
corporal_hicks
365 pencils

Great
Made me laugh.
Thumbs up!!!!

silvi's picture
silvi
4172 pencils

Smart. Entertainment ad.

tripinator@hotmail.com's picture
tripinator@hotm...
134 pencils

Like most of the times I agree with Silvi, when the concept is good great executions come along kudos
you belong to d stash now
http://dstash.blogspot.com/

silvi's picture
silvi
4172 pencils

Finally! Someone agree with me in something! Thanks Tripinator! I don´t feel alone anymore!!! jaja

WillyLatasa's picture
WillyLatasa
616 pencils

Dont like it, too far from the product..

"Bright ideas bring better results"

Notorious's picture
Notorious
631 pencils

you need to relax

outsmart me, if you can

satrianee's picture
satrianee
3748 pencils

best vacuum ad ever... haha

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

LOVE IT. They held on to ONE message (the mighty suction power of this model vacuum), and based it on that. Every product has to compete on one strong characteristic, and this is theirs. I also love that they didn't show buildings or bowling balls or a lake being sucked in (which is an obvious), and went with quirky. I'd love to see what the idea session generated.

sams's picture
sams
28 pencils

excellent, very funny

Notorious's picture
Notorious
631 pencils

in one word: the best
but my friend william says: where's "karaba"? (meaning: where is the electric power)

outsmart me, if you can

ryan_anderson's picture
ryan_anderson
36 pencils

really funny, like it!!!

f10.Sevilla's picture
f10.Sevilla
59 pencils

Awesome.

F10

visualsurgeon's picture
visualsurgeon
86 pencils

it's comically smart

Publiz's picture
Publiz
115 pencils

I like this art and I shared it

Inspiration graphique et publicité créative : Publiz

pink's picture
pink
21 pencils

I love it!I must learn more form it!

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

It is a loverly ad, but jeeze it's been out a while

kgeiger's picture
kgeiger
7023 pencils

I smiled... :)

Hairball's picture
Hairball
10 pencils

Concept: Smart
Story: Very entertaining, sucks you in
Product: Really sucks.
Execution: Nice style

anHiiieeta's picture
anHiiieeta
328 pencils

wowwwwwwwwwha

mgriff21's picture
mgriff21
592 pencils

This is probably one of the best ads I've seen on here in awhile. Very nice. great concept!

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

dialmfor's picture
dialmfor
33 pencils

way to go

khalid11's picture
khalid11
7 pencils

lol, brilliant one. The duck looks very funny...

khalid11's picture
khalid11
7 pencils

lol, brilliant one. The duck looks very funny...

khalid11's picture
khalid11
7 pencils

lol, brilliant one. The duck looks very funny...

shahidali's picture
shahidali
4063 pencils

mind blowing route and awesome execution.

shahid

dilir's picture
dilir
31 pencils

Very good execution. Great Ad. The duck seems relaxed; it should be struggling...hahaha

thedesignaddict's picture
thedesignaddict
5331 pencils

Fantastic. Home run.

mark3r's picture
mark3r
1940 pencils

Rare to see an ad this good these days. I'm jealous.

:::MARK3R:::

rwabels's picture
rwabels
49 pencils

quacking awesome.

bcumesh's picture
bcumesh
44 pencils

Dear mr Rowenta RO4541

Concept is good and even execution. This concept has been done long ago some TEN years back by Piyush Pandey India for the brand Fevicol, Product "Fevikwick" i am unable to find the print ad online but u we got TVC of the same
this may help you get more...

go through below link

http://www.youtube.com/watch?v=LJEG_5ZSpOc

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

You think that's the same concept? Seriously? A "better" way to do something by showing the virtues of a non-related product has been done for quite some time in advertising, but these two ads aren't even close.

indranil's picture
indranil
30 pencils

Excellent!!!

bobby666's picture
bobby666
1460 pencils

simply brilliant. awesome. great execution, superb idea.

Osama Nofal's picture
Osama Nofal
196 pencils

Regards,
Osama Nofal

LeroyChristian's picture
LeroyChristian
392 pencils

it makes me smile

Waheed's picture
Waheed
47 pencils

Awesome photography.... Great execution

Leo Paul James's picture
Leo Paul James
22 pencils

Great ad....but..but....it could have been a lot better, only if the manifestation of the shooters had been more expressive....what the ad makers could have done was..."the middle shooter should have been shown as if he was just looking at the duck in the most perplexed manner ("gosh, how the hell did he just do that???") .....while the other shooter still searching for a duck in the sky......
that could have defined it a bit more......it would have been more subtle...but definitely a good ad, still.

Leo Paul James's picture
Leo Paul James
22 pencils

but, yes, even otherwise the other two shooters shown in that way does make a lot of impact...as it makes them look too stupid to us...good!

Guest's picture
Guest

bahahah i actually have a college english assignment and this is what im using!! tha assingment was to bring in a magazine or internet ad that you feel tries to pursuade us in a clever or interesting way... need i say more? this ad has it all!! love it :)

randimamuha's picture
randimamuha
22 pencils

Super creative idea. What an unusual way of advertising a hoover.

Shiply on Linkedin.

andy_brown's picture
andy_brown
21 pencils

Good idea but the execution is a bit weak.

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