Rowenta RO4541: Duck
Average: 9 (226 votes)

RO4541 Silence Force
2100 Watt Vacuum Cleaner
Rowenta

Advertising Agency: Publicis Frankfurt, Germany
Creative Director: Stefan Leick
Art Director: Christian Kuzman
Photographer: Achim Lippoth
Additional credits: Katja Bonnert, Nicole Bangert, Johannes Rapp

66 comments

bad astronaut's picture
546 pencils
bad astronaut

hahaha

micke17's picture
116 pencils
micke17

very nice

manish_parsodkar's picture
64 pencils
manish_parsodkar

Catch them alive...

manish parsodkar
Art Director
dubai

munirgee's picture
456 pencils
munirgee

see the poor duck, catch them alive crazily :D

Good Ad!

maranca82's picture
424 pencils
maranca82

This is really great.

CurryJ's picture
955 pencils
CurryJ

Love the expression of the guy with the vacuum cleaner...LOL!

================================================
I think; therefore I am

bhu's picture
35 pencils
bhu

nice sucker. good stuff

picntype's picture
148 pencils
picntype

Trust me... you don't need other two gunners to illustrate this idea. but, nice photo-shoppy.

Mickeys's picture
6 pencils
Mickeys

aaahh...reminds me of pidilite

shortafella's picture
1057 pencils
shortafella

haha fuckin nice

szkwadrat's picture
216 pencils
szkwadrat

good one!! Face expression of the guy with the vacuum cleaner is marvelous

Xavier75's picture
32 pencils
Xavier75

Very funny good ad...

funky_frogii's picture
2542 pencils
funky_frogii

very good one.....

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Tommy G.'s picture
909 pencils
Tommy G.

smart

talkingisfree's picture
2173 pencils
talkingisfree

I don't like the idea but the execution is really good.

Davosk's picture
4843 pencils
Davosk

This has been around for a while. Funny.

The Lion's picture
124 pencils
The Lion

Very good. Lovely execution!

Davai's picture
585 pencils
Davai

This ad is so old, but still good.

Marlus Lau's picture
1799 pencils
Marlus Lau

Great photography and art direction. Very well, Publicis.

CrackerJackWorks's picture
8142 pencils
CrackerJackWorks

:]

paumarques's picture
1324 pencils
paumarques

realment bo!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

theanc's picture
2764 pencils
theanc

Perfect!

everartz's picture
7627 pencils
everartz

holy shit! this is wonderful!

| Everartz |

BananAd's picture
103 pencils
BananAd

Yessss...!!!

firebug's picture
1125 pencils
firebug

haaaaaa

corporal_hicks's picture
367 pencils
corporal_hicks

Great
Made me laugh.
Thumbs up!!!!

silvi's picture
4172 pencils
silvi

Smart. Entertainment ad.

tripinator@hotmail.com's picture
136 pencils
tripinator@hotm...

Like most of the times I agree with Silvi, when the concept is good great executions come along kudos
you belong to d stash now
http://dstash.blogspot.com/

silvi's picture
4172 pencils
silvi

Finally! Someone agree with me in something! Thanks Tripinator! I don´t feel alone anymore!!! jaja

WillyLatasa's picture
618 pencils
WillyLatasa

Dont like it, too far from the product..

"Bright ideas bring better results"

Notorious's picture
629 pencils
Notorious

you need to relax

outsmart me, if you can

satrianee's picture
3758 pencils
satrianee

best vacuum ad ever... haha

bubblestheclownfish's picture
597 pencils
bubblestheclownfish

LOVE IT. They held on to ONE message (the mighty suction power of this model vacuum), and based it on that. Every product has to compete on one strong characteristic, and this is theirs. I also love that they didn't show buildings or bowling balls or a lake being sucked in (which is an obvious), and went with quirky. I'd love to see what the idea session generated.

sams's picture
28 pencils
sams

excellent, very funny

Notorious's picture
629 pencils
Notorious

in one word: the best
but my friend william says: where's "karaba"? (meaning: where is the electric power)

outsmart me, if you can

ryan_anderson's picture
36 pencils
ryan_anderson

really funny, like it!!!

f10.Sevilla's picture
59 pencils
f10.Sevilla

Awesome.

F10

visualsurgeon's picture
86 pencils
visualsurgeon

it's comically smart

Publiz's picture
117 pencils
Publiz

I like this art and I shared it

Inspiration graphique et publicité créative : Publiz

pink's picture
23 pencils
pink

I love it!I must learn more form it!

Jon-Paul Mountford's picture
891 pencils
Jon-Paul Mountford

It is a loverly ad, but jeeze it's been out a while

kgeiger's picture
6773 pencils
kgeiger

I smiled... :)

Hairball's picture
10 pencils
Hairball

Concept: Smart
Story: Very entertaining, sucks you in
Product: Really sucks.
Execution: Nice style

anHiiieeta's picture
328 pencils
anHiiieeta

wowwwwwwwwwha

mgriff21's picture
598 pencils
mgriff21

This is probably one of the best ads I've seen on here in awhile. Very nice. great concept!

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

dialmfor's picture
33 pencils
dialmfor

way to go

khalid11's picture
7 pencils
khalid11

lol, brilliant one. The duck looks very funny...

khalid11's picture
7 pencils
khalid11

lol, brilliant one. The duck looks very funny...

khalid11's picture
7 pencils
khalid11

lol, brilliant one. The duck looks very funny...

shahidali's picture
4056 pencils
shahidali

mind blowing route and awesome execution.

shahid

dilir's picture
25 pencils
dilir

Very good execution. Great Ad. The duck seems relaxed; it should be struggling...hahaha

thedesignaddict's picture
4857 pencils
thedesignaddict

Fantastic. Home run.

mark3r's picture
1854 pencils
mark3r

Rare to see an ad this good these days. I'm jealous.

:::MARK3R:::

rwabels's picture
49 pencils
rwabels

quacking awesome.

bcumesh's picture
44 pencils
bcumesh

Dear mr Rowenta RO4541

Concept is good and even execution. This concept has been done long ago some TEN years back by Piyush Pandey India for the brand Fevicol, Product "Fevikwick" i am unable to find the print ad online but u we got TVC of the same
this may help you get more...

go through below link

http://www.youtube.com/watch?v=LJEG_5ZSpOc

bubblestheclownfish's picture
597 pencils
bubblestheclownfish

You think that's the same concept? Seriously? A "better" way to do something by showing the virtues of a non-related product has been done for quite some time in advertising, but these two ads aren't even close.

indranil's picture
30 pencils
indranil

Excellent!!!

bobby666's picture
1434 pencils
bobby666

simply brilliant. awesome. great execution, superb idea.

Osama Nofal's picture
196 pencils
Osama Nofal

Regards,
Osama Nofal

LeroyChristian's picture
406 pencils
LeroyChristian

it makes me smile

Waheed's picture
47 pencils
Waheed

Awesome photography.... Great execution

Leo Paul James's picture
22 pencils
Leo Paul James

Great ad....but..but....it could have been a lot better, only if the manifestation of the shooters had been more expressive....what the ad makers could have done was..."the middle shooter should have been shown as if he was just looking at the duck in the most perplexed manner ("gosh, how the hell did he just do that???") .....while the other shooter still searching for a duck in the sky......
that could have defined it a bit more......it would have been more subtle...but definitely a good ad, still.

Leo Paul James's picture
22 pencils
Leo Paul James

but, yes, even otherwise the other two shooters shown in that way does make a lot of impact...as it makes them look too stupid to us...good!

Guest's picture
Guest

bahahah i actually have a college english assignment and this is what im using!! tha assingment was to bring in a magazine or internet ad that you feel tries to pursuade us in a clever or interesting way... need i say more? this ad has it all!! love it :)

randimamuha's picture
22 pencils
randimamuha

Super creative idea. What an unusual way of advertising a hoover.

Shiply on Linkedin.

andy_brown's picture
21 pencils
andy_brown

Good idea but the execution is a bit weak.