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Rowenta RO4541: Duck

Rowenta RO4541: Duck
Your rating: None Average: 9.2 (180 votes)

RO4541 Silence Force
2100 Watt Vacuum Cleaner
Rowenta

Advertising Agency: Publicis Frankfurt, Germany
Creative Director: Stefan Leick
Art Director: Christian Kuzman
Photographer: Achim Lippoth
Additional credits: Katja Bonnert, Nicole Bangert, Johannes Rapp

Comments

bad astronaut's picture 550 pencils

hahaha

micke17's picture 114 pencils

very nice

manish_parsodkar's picture 62 pencils

Catch them alive...

manish parsodkar
Art Director
dubai

munirgee's picture 456 pencils

see the poor duck, catch them alive crazily :D

Good Ad!

maranca82's picture 424 pencils
10

This is really great.

CurryJ's picture 961 pencils

Love the expression of the guy with the vacuum cleaner...LOL!

================================================
I think; therefore I am

bhu's picture 35 pencils

nice sucker. good stuff

picntype's picture 126 pencils
6

Trust me... you don't need other two gunners to illustrate this idea. but, nice photo-shoppy.

Mickeys's picture 6 pencils

aaahh...reminds me of pidilite

shortafella's picture 628 pencils

haha fuckin nice

hopa, scuze

szkwadrat's picture 216 pencils

good one!! Face expression of the guy with the vacuum cleaner is marvelous

Xavier75's picture 32 pencils

Very funny good ad...

funky_frogii's picture 2548 pencils

very good one.....

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Tommy G.'s picture 674 pencils

smart

talkingisfree's picture 1168 pencils

I don't like the idea but the execution is really good.

Davosk's picture 4779 pencils

This has been around for a while. Funny.

The Lion's picture 124 pencils
9

Very good. Lovely execution!

Davai's picture 247 pencils

This ad is so old, but still good.

Marlus Lau's picture 1502 pencils

Great photography and art direction. Very well, Publicis.

CrackerJackMedia's picture 4284 pencils
radiuspublicis's picture 441 pencils

reverse shooting. this guys are are thinking. they have broken the rule wisely. very nice.

paumarques's picture 1168 pencils

realment bo!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

theanc's picture 2640 pencils
everartz's picture 6448 pencils
10

holy shit! this is wonderful!

| Everartz |

BananAd's picture 53 pencils
10

Yessss...!!!

sachindhokane's picture 980 pencils
8

haaaaaa

gango75's picture 301 pencils

Great
Made me laugh.
Thumbs up!!!!

silvi's picture 3808 pencils

Smart. Entertainment ad.

tripinator@hotmail.com's picture 136 pencils
8

Like most of the times I agree with Silvi, when the concept is good great executions come along kudos
you belong to d stash now
http://dstash.blogspot.com/

silvi's picture 3808 pencils

Finally! Someone agree with me in something! Thanks Tripinator! I don´t feel alone anymore!!! jaja

WillyLatasa's picture 606 pencils

Dont like it, too far from the product..

"Bright ideas bring better results"

Notorious's picture 560 pencils

you need to relax

outsmart me, if you can

satrianee's picture 3750 pencils
9

best vacuum ad ever... haha

bubblestheclownfish's picture 590 pencils
8

LOVE IT. They held on to ONE message (the mighty suction power of this model vacuum), and based it on that. Every product has to compete on one strong characteristic, and this is theirs. I also love that they didn't show buildings or bowling balls or a lake being sucked in (which is an obvious), and went with quirky. I'd love to see what the idea session generated.

sams's picture 28 pencils

excellent, very funny

Notorious's picture 560 pencils

in one word: the best
but my friend william says: where's "karaba"? (meaning: where is the electric power)

outsmart me, if you can

ryan_anderson's picture 36 pencils

really funny, like it!!!

f10.Sevilla's picture 53 pencils

Awesome.

visualsurgeon's picture 70 pencils
8

it's comically smart

Publiz's picture 111 pencils
8

I like this art and I shared it

pink's picture 18 pencils

I love it!I must learn more form it!

Jon-Paul Mountford's picture 755 pencils
9

It is a loverly ad, but jeeze it's been out a while

kgeiger's picture 6280 pencils

I smiled... :)

Hairball's picture 10 pencils

Concept: Smart
Story: Very entertaining, sucks you in
Product: Really sucks.
Execution: Nice style

anHiiieeta's picture 318 pencils

wowwwwwwwwwha

mgriff21's picture 593 pencils
10

This is probably one of the best ads I've seen on here in awhile. Very nice. great concept!

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

dialmfor's picture 33 pencils
9

way to go

khalid11's picture 7 pencils

lol, brilliant one. The duck looks very funny...

khalid11's picture 7 pencils
10

lol, brilliant one. The duck looks very funny...

khalid11's picture 7 pencils
10

lol, brilliant one. The duck looks very funny...

shahidali's picture 2067 pencils
10

mind blowing route and awesome execution.

shahid

dilir's picture 6 pencils

Very good execution. Great Ad. The duck seems relaxed; it should be struggling...hahaha

thedesignaddict's picture 1752 pencils
10

Fantastic. Home run.

mark3r's picture 1213 pencils
10

Rare to see an ad this good these days. I'm jealous.

:::MARK3R:::

rwabels's picture 28 pencils

quacking awesome.

rwabels

bcumesh's picture 44 pencils

Dear mr Rowenta RO4541

Concept is good and even execution. This concept has been done long ago some TEN years back by Piyush Pandey India for the brand Fevicol, Product "Fevikwick" i am unable to find the print ad online but u we got TVC of the same
this may help you get more...

go through below link

http://www.youtube.com/watch?v=LJEG_5ZSpOc

bubblestheclownfish's picture 590 pencils

You think that's the same concept? Seriously? A "better" way to do something by showing the virtues of a non-related product has been done for quite some time in advertising, but these two ads aren't even close.

indranil's picture 30 pencils
10

Excellent!!!

bobby666's picture 907 pencils

simply brilliant. awesome. great execution, superb idea.

O. Nofal's picture 196 pencils
LeroyChristian's picture 165 pencils

it makes me smile

Waheed's picture 47 pencils

Awesome photography.... Great execution

Leo Paul James's picture 22 pencils

Great ad....but..but....it could have been a lot better, only if the manifestation of the shooters had been more expressive....what the ad makers could have done was..."the middle shooter should have been shown as if he was just looking at the duck in the most perplexed manner ("gosh, how the hell did he just do that???") .....while the other shooter still searching for a duck in the sky......
that could have defined it a bit more......it would have been more subtle...but definitely a good ad, still.

Leo Paul James's picture 22 pencils

but, yes, even otherwise the other two shooters shown in that way does make a lot of impact...as it makes them look too stupid to us...good!

Guest's picture

bahahah i actually have a college english assignment and this is what im using!! tha assingment was to bring in a magazine or internet ad that you feel tries to pursuade us in a clever or interesting way... need i say more? this ad has it all!! love it :)

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