Rowenta: Piano
Gets everywhere.
Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Anne De Maupeou, Véronique Sels, Sébastien Vacherot
Executive Creative Directors: Anne De Maupeou, Véronique Sels, Sébastien Vacherot
Creative Directors: Dimitri Guerassimov, Eric Jannon
Art Director: Nicolas Chauvin
Account Supervisor: Jean-Patrick Chiquiar
Art Buyer: Jean-Luc Chirio/Auréiie Lubot
Illustrator: Asile


4 comments
i thought its a movers ad until i zoomed in to see the catch line
amazing illustration and execution
I don't get it. :(
It's just about reaching every corners with this handstick cleaner. Not a good ad.
like the play with form
it is adding, mysterious element and making viewer think about the ad.
which is creating interest in it.
massage conveyed. enjoy the LION. cheers.
"If you are irritated by every rub, how will you be polished?"
— Rumi