Rotaract Club of Mumbai: Spectacles
Art Directors: Prasad Kulkarni, Mahesh Karande
Copywriters: Lyndon Louis, Pradeep Kumar
Published: December 2008
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16 Comments
i liked the way the copy forms imagery...brilliant stuff.
sahil
good copy and execution...but not too sure of the context though..the ad implies that the daughter would have stayed at home and taken care of the dad..isn't this reinforcing the same gender stereotype this campaign is trying to break.
+1... couldn't explain it better.
yet another brilliant example of how copy and poetry can be married sometimes so effortlessly
Doesn't the daughter also get married and move away?? strange logic...but i like the way it's written.
.............................
Not all who wander are lost.
bad type,yet beautiful layout
Very nice copy, not sure about the ad itself. It looks like a MS DOS screen ^^
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“And the daughter he almost had” --- a line that truly creates a storm! Issues like these frankly need an emotional route and not logical, to get conveyed. Coz no matter which country u r in, to which mindset u belong, the absence of a girl child always makes a difference! This emotion is rightly captured. Worth reading. I like it !
Brilliant copy.. this an example of copy dominating art....
I'm sorry, but I don't agree, it does not work for me; it's just too long and it approaches a very sensitive subject in an almost "clinical" and rather depressive point of view..
.: look for the green giant on the label :.
strong copy ad...nice execution also
Amruta
boring, uninspired, sounds like a lame story your CD told you not to tell during the pitch meeting.
boring? uninspired?
sigh!
dear GUEST, my sympathies with u. u probably didn't understand the copy.
there's, as you wouldn't know, a thin line of demarcation between knowing english and understanding it.
anyways... i like your 'lame story' line. did your CD suggest it to you?
tk care n God bls. Joseph.
Love the copy. Not sure it's fitting into this ad though. Copywriters should try writing a book, and not end it forcefully. I like a story that ends and leaves you nowhere...
The idea made me think of "Lost generation"
fantastic. hard hitting