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Rotaract Club of Mumbai: Spectacles

Rotaract Club of Mumbai: Spectacles
Your rating: None Average: 5.4 (19 votes)

Art Directors: Prasad Kulkarni, Mahesh Karande
Copywriters: Lyndon Louis, Pradeep Kumar
Published: December 2008

Comments

Guest's picture

i liked the way the copy forms imagery...brilliant stuff.
sahil

Mudith's picture 8 pencils

good copy and execution...but not too sure of the context though..the ad implies that the daughter would have stayed at home and taken care of the dad..isn't this reinforcing the same gender stereotype this campaign is trying to break.

gravity's picture 183 pencils

+1... couldn't explain it better.

Guest's picture

yet another brilliant example of how copy and poetry can be married sometimes so effortlessly

Misstree's picture 299 pencils

Doesn't the daughter also get married and move away?? strange logic...but i like the way it's written.

.............................

Not all who wander are lost.

Guest's picture

bad type,yet beautiful layout

www.jackmancer.com's picture 1851 pencils

Very nice copy, not sure about the ad itself. It looks like a MS DOS screen ^^

Guest's picture
9

“And the daughter he almost had” --- a line that truly creates a storm! Issues like these frankly need an emotional route and not logical, to get conveyed. Coz no matter which country u r in, to which mindset u belong, the absence of a girl child always makes a difference! This emotion is rightly captured. Worth reading. I like it !

kripaakar's picture 449 pencils

Brilliant copy.. this an example of copy dominating art....

PERP's picture 409 pencils

I'm sorry, but I don't agree, it does not work for me; it's just too long and it approaches a very sensitive subject in an almost "clinical" and rather depressive point of view..

.: look for the green giant on the label :.

agk's picture 15 pencils

strong copy ad...nice execution also

AGK

Guest's picture

boring, uninspired, sounds like a lame story your CD told you not to tell during the pitch meeting.

Guest's picture

boring? uninspired?

sigh!

dear GUEST, my sympathies with u. u probably didn't understand the copy.

there's, as you wouldn't know, a thin line of demarcation between knowing english and understanding it.

anyways... i like your 'lame story' line. did your CD suggest it to you?

tk care n God bls. Joseph.

UsernamePassword's picture 14 pencils

Love the copy. Not sure it's fitting into this ad though. Copywriters should try writing a book, and not end it forcefully. I like a story that ends and leaves you nowhere...

Guest's picture

The idea made me think of "Lost generation"

sandipkumar's picture 16 pencils

fantastic. hard hitting

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