Rotaract Club of Mumbai: Spectacles

i liked the way the copy forms imagery...brilliant stuff.
sahil

good copy and execution...but not too sure of the context though..the ad implies that the daughter would have stayed at home and taken care of the dad..isn't this reinforcing the same gender stereotype this campaign is trying to break.

yet another brilliant example of how copy and poetry can be married sometimes so effortlessly

Doesn't the daughter also get married and move away?? strange logic...but i like the way it's written.

bad type,yet beautiful layout

Very nice copy, not sure about the ad itself. It looks like a MS DOS screen ^^

“And the daughter he almost had” --- a line that truly creates a storm! Issues like these frankly need an emotional route and not logical, to get conveyed. Coz no matter which country u r in, to which mindset u belong, the absence of a girl child always makes a difference! This emotion is rightly captured. Worth reading. I like it !

Brilliant copy.. this an example of copy dominating art....

I'm sorry, but I don't agree, it does not work for me; it's just too long and it approaches a very sensitive subject in an almost "clinical" and rather depressive point of view..

strong copy ad...nice execution also

boring, uninspired, sounds like a lame story your CD told you not to tell during the pitch meeting.

Love the copy. Not sure it's fitting into this ad though. Copywriters should try writing a book, and not end it forcefully. I like a story that ends and leaves you nowhere...

The idea made me think of "Lost generation"

fantastic. hard hitting