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Published/Aired: 
March 2010
Description: 

Advertising Agency: Publicis, Mumbai, India

Over 1 million children are secretly employed in industries across India. To end this exploitation, log on to www. rcmsp.org and vote for the use of 'No Child Labour' labels on products.

Executive Creative Directors: Ashish Khajanchi, Prasanna Sankhe
Creative Directors: Akash Das, Vivek Rao
Art Directors: Ashish Phatak, Siddhesh Khatavkar, Snehal Bhuvad
Copywriter: Denise D'Silva
Illustrator: Sahebrao
Photographer: Avadhut Hembade

Comments (11)

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Highest Rated

silvi's picture
silvi
Activity Score 4172

The kids are not very clear here.

Alami's picture
Alami
Activity Score 46

really great job... BRAVO!!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

BRAVO #2.

bats's picture
bats
Activity Score 75

really nice!

Adaddicted's picture
Adaddicted
Activity Score 3435

No bravo; but like it.

withalltherespects

Shubhra Aggarwal's picture
Shubhra Aggarwal
Activity Score 86

powerful .. quite like the usage of the simple word 'secret' here!

sahilosophy's picture
sahilosophy
Activity Score 75

Nice series. Just the firecracker one is out-of-sync, layout wise. But ya, that could have been used as an effective DM option.

silvi's picture
silvi
Activity Score 4172

The kids are not very clear here.

everartz's picture
everartz
Activity Score 7609

i like it

| Everartz |

sreekumarrama's picture
sreekumarrama
Activity Score 8

This is of course nice idea, but done in 2002 for UNICEF and won Cannes Lion 2002 Press Gold.

http://www.coloribus.com/adsarchive/prints/against-child-labour-tennis...

ek kanya's picture
ek kanya
Activity Score 814

love it!

am an advertising junkie | read my flog at http://www.desicreative.com/forum

tyro's picture
tyro
Activity Score 28

i like the campaign..
shows how we never read the fine print behind everything pretty we use/buy.

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