8 comments

silvi's picture
silvi
4172 pencils

Risky.

Guest's picture
Guest

really?

Guest's picture
Guest

gud copy...very emotional and engaging...

F.Abboud's picture
F.Abboud
218 pencils

So risky! This is an awareness campaign that need to target the mass audience; the creative will not deliver due to many factors; long copy on a black background; long & selective text will not reach the mass; Ad can't run in newspapers due to printing quality means again missing the mass!

Guest's picture
Guest

the part about the girl child is coming in too abruptly.

shahidali's picture
shahidali
4069 pencils

well, as an advert material, it has a challenge of 'long copy' to overcome. The message is clear and the emotional tone is befitting. but because of length, very few readers might have the patience to care for the twist.

the art direction has reliance on too much of symbolism. could have done with less.

shahid

agk's picture
agk
81 pencils

good but first one is better

Amruta

UsernamePassword's picture
UsernamePassword
16 pencils

Yeah first one is better. This is good too. Am I missing something about the Pink line apart from Pink being the color of the girl child.

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