Rotaract Club of Mumbai: Goldfish

Risky.

really?

gud copy...very emotional and engaging...

So risky! This is an awareness campaign that need to target the mass audience; the creative will not deliver due to many factors; long copy on a black background; long & selective text will not reach the mass; Ad can't run in newspapers due to printing quality means again missing the mass!

the part about the girl child is coming in too abruptly.

well, as an advert material, it has a challenge of 'long copy' to overcome. The message is clear and the emotional tone is befitting. but because of length, very few readers might have the patience to care for the twist.

the art direction has reliance on too much of symbolism. could have done with less.

good but first one is better

Yeah first one is better. This is good too. Am I missing something about the Pink line apart from Pink being the color of the girl child.