Rotaract Club: Batik

Over 1 million children are secretly employed in industries across India. To end this exploitation, log on to www. rcmsp.org and vote for the use of 'No Child Labour' labels on products.

Advertising Agency: Publicis, Mumbai, India
Executive Creative Directors: Ashish Khajanchi, Prasanna Sankhe
Creative Directors: Akash Das, Vivek Rao
Art Directors: Ashish Phatak, Siddhesh Khatavkar, Snehal Bhuvad
Copywriter: Denise D'Silva
Illustrator: Sahebrao
Photographer: Avadhut Hembade

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22 comments

1799 pencils

Marlus LauMonday, March 15, 2010 - 13:46

Great artwork.

503 pencils

Prime83Monday, March 15, 2010 - 17:14

I am not convinced with the series.

3439 pencils

AdaddictedTuesday, March 16, 2010 - 02:38

clever execution!

withalltherespects

662 pencils

michelangeloTuesday, March 16, 2010 - 03:21

very very nice.

123 pencils

tseaTuesday, March 16, 2010 - 05:37

cool. would be even cooler if it was an ambient ideaa really made of fabric and not a print ad.

755 pencils

wildboreTuesday, March 16, 2010 - 06:05

good use of new media. effective.

16 pencils

BrettBTuesday, March 16, 2010 - 06:42

good idea. gets a bit lost in the other two, especially the firecrackers. think they could have found a way to make it feel a little less repetitive, but all in all a good campaign.

717 pencils

CopyRightTuesday, March 16, 2010 - 08:41

really great idea, I love it

24/7 Instant Human Translation:

http://www.translia.com/affiliate/mahmoud --- http://www.onehourtranslation.com/affiliate/mahmoud84

4172 pencils

silviTuesday, March 16, 2010 - 10:17

This is wonderful idea!

29707 pencils

BlashyrkhTuesday, March 16, 2010 - 10:38

Children have made a very artistic product. What's wrong in here?

8 pencils

sreekumarramaWednesday, March 17, 2010 - 01:51

This is of course nice idea, but done in 2002 for UNICEF and won Cannes Lion 2002 Press Gold.

http://www.coloribus.com/adsarchive/prints/against-child-labour-tennis...

955 pencils

tantrik_indianWednesday, March 17, 2010 - 01:52

Lousy scam and degrading your own country. Shame on you &#!$#&@%s

~~this paranoid survived!~~

88 pencils

desiideasThursday, March 18, 2010 - 00:35

How is it a scam? And how is it degrading India. Pls explain...... Stating facts is not degrading...

28 pencils

tyroTuesday, April 27, 2010 - 03:04

@tantrik - try accepting reality first.. look around

84 pencils

mk86Friday, November 23, 2012 - 14:15

Child labor is not a scam. It's a reality across the world and especially in India. Also, tantric Indian, if you're going to make a comment and expect people to take you seriously, perhaps you should change your screen name.

Meg

568 pencils

art.vs.commerceWednesday, March 17, 2010 - 03:21

this one feels stronger

814 pencils

ek kanyaWednesday, March 17, 2010 - 09:38

liek it!

am an advertising junkie | read my flog at http://www.desicreative.com/forum

2542 pencils

funky_frogiiFriday, March 19, 2010 - 09:08

VERY NICE......

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

2740 pencils

rolling.stoneTuesday, March 30, 2010 - 07:30

excellent work ashish

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~ Quite obviously, I have gathered no moss ! ~

34 pencils

muhammadazam@dh...Monday, April 12, 2010 - 10:43

stolen my heart :*

GuestMonday, June 14, 2010 - 08:54

were it happening, from field to working place(mill)

GuestWednesday, June 23, 2010 - 10:31

good work to convey msg...

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