RoSana psychological counseling: Simon

Look inside yourself.

Advertising Agency: Grey Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Alex Strimbeanu
Photographer: Mircea Mocanu

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32 comments

Guest's picture
Guest

nice concept. brutal type lock-up.

NatalieM's picture
NatalieM
1687 pencils

These images are a tad creepy and do not hit the mark for me. I wonder what the target thinks...

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Creepy yes, interesting yes.

rooster_nl12's picture
rooster_nl12
36 pencils

nasty.. but definatly not bad.. not bad at all

Guest's picture
Guest

The type treatment is probably the creepiest thing

ORISHAS76's picture
ORISHAS76
344 pencils

dos imagenes identicas!!!!!
q poca creatividad!!!
odio esos creativos que hacen eso!!!!

Guest's picture
Guest

dos imagenes identicas!!!!!
q poca creatividad!!!
odio esos creativos que hacen eso!!!!

Esto es español?
o eres argento...

Guest's picture
Guest

The type treatment is bad. Rest cool.

Guest's picture
Guest

isaac mendez?

Guest's picture
Guest

Very nice. Simple and clear message.

unstatusfied's picture
unstatusfied
54 pencils

Scarry and I guess TA is already look like this... Well from this point of view it's nice! Between tyhe lines - find those like u!

TRICKY's picture
TRICKY
3930 pencils

it reminded me of the fiction series HEROES.....are we in the fiction area here?

The man who stops advertising to save money is like the man who stops the clock to save time

PUBLICITARESCU's picture
PUBLICITARESCU
59 pencils

NICE PHOTOGRAPHY. YOU SHOULD LET THE PHOTOGRAPHER TO WORK AT THE EYES. THE EYELIDS ARE DROPPING A WRONG SHADDOW ON THE CORNEAS AND ALSO I CANNOT SEE ANY REFLECTION. OVERALL THE CHARACTERS ARE LOOKING LIKE BEGGARS AND THEIR EYES LIKE PIN-PONG BALLS.

Guest's picture
Guest

don't get it. it seems a very rigid visual expression of the tagline.

najwat's picture
najwat
10 pencils

this is interesting. nice concept.

Guest's picture
Guest

AXE MIL VECES AXE!!!

Guest's picture
Guest

NO SEAS ZOPENCO!!!, AXE MANEJA UN TRATAMIENTO MUY DIFERENTE!!!

byretos's picture
byretos
16 pencils

ZOPENCO!!! ANALIZA ES LA MISMA IDEA CON OTRO FIN DE COMUNICACIÓN ZOPENCO!!! NO HACE FALTA INSULTAR EN UN FORO EN EL QUE CADA UNO TIENE SU PUNTO DE VISTA... PARA MI ES ESO SI NO COMPARTES FUNDAMENTA PERO INSULTES ....

byretos's picture
byretos
16 pencils
Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Quite nice idea but a bit freaky for the market.

The typography is horrific.

Guest's picture
Guest

Hello? This ad is supposed to encourage you to SEEK counseling? And this is what I will be doing to myself if I do it with Rosana Medical? I am supposed to get all excited, is it?

giorgino's picture
giorgino
60 pencils

where is the optic nerve ? :) just kidding. I like it ! cool.

______________________________________
www.georgegrosescu.ro

Guest's picture
Guest

one piece only!!!

LionMullet's picture
LionMullet
28 pencils

I love it when the strap line of the ad literally describes what the visual is doing

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

There is no way it would make sense without this line.

freewalk's picture
freewalk
12 pencils

never late down
the same thing

Guest's picture
Guest

era solo necesario colocar enfocado el ojo blanco

NASEERov's picture
NASEERov
30 pencils

it is a nice concept. But for some one needs psychological counseling ... I don't think this is the right image to show

Guest's picture
Guest

well, a psychologist actually does nothing but making you look for answers inside yourself. so, the product's truth is right.
but do we (the audience) really want to know this? not that I don't know the ad is made for the festival's juries only ... :)
anyway, it's just a literal visualization of the line and that's why it's weak.

Guest's picture
Guest

Me gusta, algo seria talvez; quiza un poco de humor reflejado, actuando con las manos, como que con ellas tratás de que en realidad el ojo se de la vuelta, me entendés, aunque te convirtás en un nudo humano al intentar ver lo que hay en tu interior... nose algo daliesco, pero con fuerza.... I think so. Felicidades por la idea.

Perla Nicaragua

Guest's picture
Guest

ASTA ESTE PORTRETUL PUBLICITARULUI ROMAN. CEL CARE PRIVESTE ATAT DE MULT IN SINE INCAT NU POATE SA PRIVEASCA INAINTE.

PUBLICITARESCU's picture
PUBLICITARESCU
59 pencils

THIS IS THE PORTRAIT OF A GREY ROMANIAN ADVERTISER. HE IS LOOKING SO MUCH INSIDE HIMSELF THAT HE IS INABLE TO SEE FORWARD. SORRY, MATES.

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