7 comments

cvchitale's picture
1004 pencils
cvchitaleMonday, September 3, 2012 - 00:11

So?

Black Hour's picture
368 pencils
Black HourMonday, September 3, 2012 - 02:14

There is an idea here, look closely (yes the execution is bad)

I was thinking that the print was bad with a weird shadow effect but they are actually using the back of the knife, that's why they say "extremely sharp".

Pretty sure the idea is stolen though...

Siddarth Basavaraj's picture
1492 pencils
Siddarth BasavarajMonday, September 3, 2012 - 02:37

There's some new approach. I like that

Love creating ads..

fredrik_t's picture
10 pencils
fredrik_tMonday, September 3, 2012 - 04:10

I thought maybe they dropped the fish and the fruit onto the knife? No? That made more sense to me altough the idea still is very "used".

Art director | Strategic creative

DAS_13's picture
160 pencils
DAS_13Tuesday, September 4, 2012 - 12:52

I agree that's the idea they tried to achive but it's lost in print. It's a better online or TV idea.

hasalaka.th's picture
304 pencils
hasalaka.thMonday, September 3, 2012 - 05:55

Now this is bad in both ways. Back side of the knife is can't be sharp at all. If they drop the fruit on to the knife how the knife went through the fruit. The fruit is higher than the knife.
If they execute this in TV it might come out beautifully.

Grrrr's picture
1780 pencils
GrrrrFriday, March 1, 2013 - 16:56

You knived it, I mean nailed it.