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Fish

Agency: 
Published/Aired: 
August 2012
Description: 

Extremely Sharp

Advertising Agency: Strange Idea Ad, Beijing, China
Creative Director: Tif Chen
Art Directors: King Chen, Tony Li
Copywriter: Wendy Wang
Illustrator: Chen Lei
Photographer: Chen Lei

Comments (14)

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Highest Rated

robthelad's picture
robthelad
Activity Score 120

In short. It's awful.

Black Hour's picture
Black Hour
Activity Score 368

It's easy to miss it but there is an idea here, look closely (yes the execution is bad)

I was thinking that the print was bad with a weird shadow effect but they are actually using the back of the knife, that's why they say "extremely sharp".

Pretty sure the idea is stolen though...

feysal's picture
feysal
Activity Score 2561

aaaaaah i see it cool. thanks

groovy baby!

kalpesh78's picture
kalpesh78
Activity Score 2578

very difficult to notice. if you don't explain the idea. thank you black hour.

ideas....30 minutes nahi toh free.

Black Hour's picture
Black Hour
Activity Score 368

You're welcome.
I got lucky, thanks to Ads of the world ant it's non-existing app for smartphones I accidentely made a bigger close up than what I wanted, that's how I noticed.

Pretty sure that 90% will miss it since it's for print.

omarjongar's picture
omarjongar
Activity Score 90

it's not advantage being the back of knife is sharp, it's dangerous

kaustubhmax's picture
kaustubhmax
Activity Score 55

I have got it when Mr.Omar has explained............what about target class?

fredrik_t's picture
fredrik_t
Activity Score 10

I thought maybe they dropped the fish and the fruit onto the knife? No? That made more sense to me altough the idea still is very "used".

Art director | Strategic creative

kaustubhmax's picture
kaustubhmax
Activity Score 55

Agree with you Mr.Fredrik

joelapompe's picture
joelapompe
Activity Score 3830

this one (made in 2008) was better :
http://adsoftheworld.com/media/print/wmf_knives_fish

kleenex's picture
kleenex
Activity Score 43337

I fully agree.

Temple's picture
Temple
Activity Score 11337

Well, this one probably tops the fake ads 2012 category.

12am's picture
12am
Activity Score 88

it took the whole page of discussion to figure out the idea.

DAS_13's picture
DAS_13
Activity Score 152

If it needs this much discussion to figure out then it's not a great or good idea.

robthelad's picture
robthelad
Activity Score 120

In short. It's awful.

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