14 comments

Black Hour's picture
368 pencils
Black HourMonday, September 3, 2012 - 02:16

It's easy to miss it but there is an idea here, look closely (yes the execution is bad)

I was thinking that the print was bad with a weird shadow effect but they are actually using the back of the knife, that's why they say "extremely sharp".

Pretty sure the idea is stolen though...

feysal's picture
1542 pencils
feysalMonday, September 3, 2012 - 10:33

aaaaaah i see it cool. thanks

kalpesh78's picture
2525 pencils
kalpesh78Monday, September 3, 2012 - 03:05

very difficult to notice. if you don't explain the idea. thank you black hour.

ideas....30 minutes nahi toh free.

Black Hour's picture
368 pencils
Black HourMonday, September 3, 2012 - 03:21

You're welcome.
I got lucky, thanks to Ads of the world ant it's non-existing app for smartphones I accidentely made a bigger close up than what I wanted, that's how I noticed.

Pretty sure that 90% will miss it since it's for print.

omarjongar's picture
88 pencils
omarjongarMonday, September 3, 2012 - 03:29

it's not advantage being the back of knife is sharp, it's dangerous

kaustubhmax's picture
55 pencils
kaustubhmaxMonday, September 3, 2012 - 04:06

I have got it when Mr.Omar has explained............what about target class?

fredrik_t's picture
10 pencils
fredrik_tMonday, September 3, 2012 - 04:07

I thought maybe they dropped the fish and the fruit onto the knife? No? That made more sense to me altough the idea still is very "used".

Art director | Strategic creative

kaustubhmax's picture
55 pencils
kaustubhmaxMonday, September 3, 2012 - 04:08

Agree with you Mr.Fredrik

joelapompe's picture
2953 pencils
joelapompeMonday, September 3, 2012 - 05:46

this one (made in 2008) was better :
http://adsoftheworld.com/media/print/wmf_knives_fish

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

kleenex's picture
15818 pencils
kleenexMonday, September 3, 2012 - 13:06

I fully agree.

Temple's picture
9453 pencils
TempleMonday, September 3, 2012 - 10:43

Well, this one probably tops the fake ads 2012 category.

12am's picture
51 pencils
12amTuesday, September 4, 2012 - 07:04

it took the whole page of discussion to figure out the idea.

www.be.net/12am/frame/all

DAS_13's picture
160 pencils
DAS_13Tuesday, September 4, 2012 - 12:54

If it needs this much discussion to figure out then it's not a great or good idea.

robthelad's picture
120 pencils
robtheladWednesday, September 5, 2012 - 11:29

In short. It's awful.