Ronda: Fish

Extremely Sharp

Advertising Agency: Strange Idea Ad, Beijing, China
Creative Director: Tif Chen
Art Directors: King Chen, Tony Li
Copywriter: Wendy Wang
Illustrator: Chen Lei
Photographer: Chen Lei
Published: August 2012

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14 comments

Black Hour's picture
Black Hour
368 pencils

It's easy to miss it but there is an idea here, look closely (yes the execution is bad)

I was thinking that the print was bad with a weird shadow effect but they are actually using the back of the knife, that's why they say "extremely sharp".

Pretty sure the idea is stolen though...

feysal's picture
feysal
2175 pencils

aaaaaah i see it cool. thanks

groovy baby!

kalpesh78's picture
kalpesh78
2580 pencils

very difficult to notice. if you don't explain the idea. thank you black hour.

ideas....30 minutes nahi toh free.

Black Hour's picture
Black Hour
368 pencils

You're welcome.
I got lucky, thanks to Ads of the world ant it's non-existing app for smartphones I accidentely made a bigger close up than what I wanted, that's how I noticed.

Pretty sure that 90% will miss it since it's for print.

omarjongar's picture
omarjongar
88 pencils

it's not advantage being the back of knife is sharp, it's dangerous

kaustubhmax's picture
kaustubhmax
55 pencils

I have got it when Mr.Omar has explained............what about target class?

fredrik_t's picture
fredrik_t
10 pencils

I thought maybe they dropped the fish and the fruit onto the knife? No? That made more sense to me altough the idea still is very "used".

Art director | Strategic creative

kaustubhmax's picture
kaustubhmax
55 pencils

Agree with you Mr.Fredrik

kleenex's picture
kleenex
25728 pencils

I fully agree.

Temple's picture
Temple
9621 pencils

Well, this one probably tops the fake ads 2012 category.

12am's picture
12am
61 pencils

it took the whole page of discussion to figure out the idea.

DAS_13's picture
DAS_13
152 pencils

If it needs this much discussion to figure out then it's not a great or good idea.

robthelad's picture
robthelad
120 pencils

In short. It's awful.

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