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fredrik_t's picture
fredrik_t
Activity Score 10

I thought maybe they dropped the carrots onto the knife? No? That made more sense to me altough the idea still is very "used".

Art director | Strategic creative

andylefty's picture
andylefty
Activity Score 4535

There was a knife ad like this where it cut through the chopping board.

Not sure how cutting through everyday foods proves that these are extremely sharp.

Ed Rapport's picture
Ed Rapport
Activity Score 724

yea, these ads are lacking a lot of creativity.

Richa Agrawal's picture
Richa Agrawal
Activity Score 324

Ok. Coming from 'Strange Idea Ad' it is indeed a strange ad series.

Black Hour's picture
Black Hour
Activity Score 368

No there is an idea here, look closely (yes the execution is bad)

I was thinking that the print was bad with a weird shadow effect but they are actually using the back of the knife, that's why they say "extremely sharp".

Pretty sure the idea is stolen though...

BFB's picture
BFB
Activity Score 936

I think it cut the carrots with the back of the knife.
Took me a while and I still don't know if that's the creative.

fredrik_t's picture
fredrik_t
Activity Score 10

I thought maybe they dropped the carrots onto the knife? No? That made more sense to me altough the idea still is very "used".

Art director | Strategic creative

baliais's picture
baliais
Activity Score 2608

I don't want the back of knife as this sharp

Treplev's picture
Treplev
Activity Score 50

Who in their right mind would use the back of their knife to chop anything?

DAS_13's picture
DAS_13
Activity Score 156

I believe the idea here is the knife is so sharp they dropped the veg onto it and it cut. However that said it's not very original.

karmacoin's picture
karmacoin
Activity Score 688

BFB | Mon, 2012-09-03 01:55
I think it cut the carrots with the back of the knife.
Took me a while and I still don't know if that's the creative.

Black Hour | Mon, 2012-09-03 01:13
No there is an idea here, look closely (yes the execution is bad)

I was thinking that the print was bad with a weird shadow effect but they are actually using the back of the knife, that's why they say "extremely sharp".

Pretty sure the idea is stolen though...

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Or maybe u could have just placed the knife in that position and push down the food? lol yes also the idea of using the back of the knife to cut smells like "done before"

Lisbon freak's picture
Lisbon freak
Activity Score 494

Old angle.... I'm not impressed.

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