Ronda: Carrot

Extremely Sharp

Advertising Agency: Strange Idea Ad, Beijing, China
Creative Director: Tif Chen
Art Directors: King Chen, Tony Li
Copywriter: Wendy Wang
Illustrator: Chen Lei
Photographer: Chen Lei

Published: 
August 2012

11 comments

andylefty's picture
andylefty
4535 pencils

There was a knife ad like this where it cut through the chopping board.

Not sure how cutting through everyday foods proves that these are extremely sharp.

Ed Rapport's picture
Ed Rapport
724 pencils

yea, these ads are lacking a lot of creativity.

Richa Agrawal's picture
Richa Agrawal
324 pencils

Ok. Coming from 'Strange Idea Ad' it is indeed a strange ad series.

Black Hour's picture
Black Hour
368 pencils

No there is an idea here, look closely (yes the execution is bad)

I was thinking that the print was bad with a weird shadow effect but they are actually using the back of the knife, that's why they say "extremely sharp".

Pretty sure the idea is stolen though...

BFB's picture
BFB
936 pencils

I think it cut the carrots with the back of the knife.
Took me a while and I still don't know if that's the creative.

fredrik_t's picture
fredrik_t
10 pencils

I thought maybe they dropped the carrots onto the knife? No? That made more sense to me altough the idea still is very "used".

Art director | Strategic creative

baliais's picture
baliais
2595 pencils

I don't want the back of knife as this sharp

Treplev's picture
Treplev
50 pencils

Who in their right mind would use the back of their knife to chop anything?

DAS_13's picture
DAS_13
152 pencils

I believe the idea here is the knife is so sharp they dropped the veg onto it and it cut. However that said it's not very original.

karmacoin's picture
karmacoin
688 pencils

BFB | Mon, 2012-09-03 01:55
I think it cut the carrots with the back of the knife.
Took me a while and I still don't know if that's the creative.

Black Hour | Mon, 2012-09-03 01:13
No there is an idea here, look closely (yes the execution is bad)

I was thinking that the print was bad with a weird shadow effect but they are actually using the back of the knife, that's why they say "extremely sharp".

Pretty sure the idea is stolen though...

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Or maybe u could have just placed the knife in that position and push down the food? lol yes also the idea of using the back of the knife to cut smells like "done before"

Lisbon freak's picture
Lisbon freak
494 pencils

Old angle.... I'm not impressed.

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