Ronald McDonald House Chairties: Fight, girl

Advertising Agency: TBWA, Thailand
Executive Creative Director: Veradis Vinyaratn
Art Director: Kanon Umpornsirirat, Suebthong Thanomsri
Copywriter: Natchalai Sukamongkol, Katevisuth Sukpisan
Producer: Sukij Pongpisuth
Associate CD / Art Director: Tiratus Phaesuwan
Senior Copywriter: Visa Amranand
Production company: Chubcheevit studio
Agency Producer: Pattaranuch Noimeecharoen
Photographer: Chub Nokkaew
Retoucher: Chub Nokkaew

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10 comments

vote4pedro's picture
vote4pedro
4601 pencils

the ronald mcdonald fund makes children happy and violent. ok, got it.

whitekaras's picture
whitekaras
115 pencils

Hope you were kidding.

picopalqlea's picture
picopalqlea
999 pencils

no, you're wrong and insensitive. its about courage and bravery fighting against illness without loosing your childhood and innocence.

vote4pedro's picture
vote4pedro
4601 pencils

are you sure? i think they're advocating children soldiers. the united nations should probably look into this.

Jackbr's picture
Jackbr
1372 pencils

hummm, out brand...

Jack

Hadrons's picture
Hadrons
5743 pencils

I like it - gives hopes to both ends.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
1023 pencils

Even if the concept seems right, if comments are saying otherwise, and people are not 'getting it', and if those are genuine first-reactions, then maybe it's not communicating the idea well enough. Though I guess the comments so far are maybe not enough to go on...

Billoughsby's picture
Billoughsby
5091 pencils

McD's is not my favorite corporation, but that doesn't alter my opinion about the clarity of communication: There's no "work with it" required here. The message rings clear, IMO.

A 5-7 star range is credible.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Nike Diesel's picture
Nike Diesel
13339 pencils

This feels like it's all over the place. And scary in a sad way.

hoozn's picture
hoozn
353 pencils

Ponies and pedobear. Thats what a PG rated wallpaper made by 4chan would look like.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

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