Romanian Traffic Police: Meet New People, Stretcher

There are better ways to meet new people.
Don't drink and drive

Advertising Agency: Mercury360, Bucharest, Romania
Creative Group Director: Ionut Rusu
Creative Director: Liviu Turcanu
Art Director: Tiberiu Papa
Copywriter: Simona Lazar
Junior Copywriter: Ruxandra Papuc
Photographer: Dan Vezentan
Post Production: New Folder

January, 2011


Glut's picture
3937 pencils

good and new way of talking about this problem!

Ron Burgundy's picture
Ron Burgundy
1634 pencils

agreed, very fresh

luispiter's picture
2756 pencils

its the better

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

It's nice but on the other side it makes car crashes look like a joke and something that doesn't need to be taken seriously. I mean, what sort of impression does this leave you with? Not "Geez I'll drive safe from now on!!" I think.

mr.x's picture
998 pencils

This is a new insight on this problem, and I like it!

NicholeP's picture
115 pencils

Visually shocking, but I'm not sure you want to meet new people when you drink and drive.

skeMaMen's picture
428 pencils


>>> Designed to be signed...

kleenex's picture
41162 pencils

Based on that car wreck I do not think the person in the stretcher is going to know who saved him.

CuriousPencil's picture
4225 pencils

I think this could be a really solid start of a really smart campaign: follow it up with a group shot in a bar, everyone - apart from the guy drinking - dressed as paramedics.

mr.x's picture
998 pencils

Group shot in a bar, and only one guy drinking? hmm

CuriousPencil's picture
4225 pencils

Yeah, first idea. Needs work. We should go back to the client and tell them it'll cost another 12 grand.

sebarestless's picture
116 pencils

Following the same logic, the ad could as well have been about better ways of getting a chewing gum or better ways of exchanging CDs.

But what do all these, including the paramedic handshake, have to to with car accidents or driving under influence?

CuriousPencil's picture
4225 pencils

The sense of utter, utter relief when you're taken inside an ambulance after an accident is way better than chewy music, for a start. The "Paramedic Handshake" (which needs to be a band name, stat) is an apology, a relief, a thanks and a passing of trust to the person who's going to stitch up your fuckups (from driving drunk) back together into a body of utter regret and blah, fuck the poetics: it's not a comparison that can be used comfortably outside this scenario without comedy, so it won't t work with gum, or music, and that makes it stronger.

Your chewing-gum logic would apply if it was a shot of someone licking a pavement, and your image of CD exchange better served if it was a picture of someone flying a kite across the Grand Canyon with a Lady Gaga album tied to the end.

*That's* what it has to do with accidents and paramedics.

sebarestless's picture
116 pencils

So you're saying that the paramedic handshake does exist? :P

CuriousPencil's picture
4225 pencils

Yep, They teach them at Straw Dog school.

CuriousPencil's picture
4225 pencils

Yep, They teach them at Straw Dog school.

Anonymous Author's picture
Anonymous Author
1541 pencils

Confused tone.
1) Classic comedy: sight gag, straight man, laconic line.
2) Poignant realism: My hand was held as I died. The people I met were in the ether. It's all right, I'm here with you as you expire.
One or the other would make it a stronger proposition, I do so say.

Write a wise saying and your name will live forever – Anonymous.

Lazarus's picture
1536 pencils


Davosk's picture
4815 pencils

Dumb! Not effective.

everartz's picture
7609 pencils

at least i dont see the accident that caused this man to be on a stretcher..

| Everartz |

Cutarica's picture
3451 pencils

fresh new approach, yes. stops you from drinking and driving, no.

the_lizard_king's picture
1257 pencils

Good thought! An intense problem showed in a very mellowed down way. It works for me! Great job!

And then GOD said...
Let there be creativity!!!

59 pencils

I like the photography, But the line is too weak so too small. This image could not sustain it by itself. sorry cubs! rock on!

inchirieri's picture
2 pencils

Sure this does convey the intended message, and I am quite fond of the interpretation. But there is a good point in one of the earlier comments, that it may present car crashes a bit too easy - given the fact that many participants of a car crash may not be able to shake a hand with the ambulance doctor afterwards.

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