Romanian Traffic Police: Honda

Get used to seeing us in the mirror!

Advertising Agency: Mercury 360, Bucharest, Romania
Art Director: Ionut Rusu
Copywriters: Elena Negrescu, Adi Pasarica
Creative Group Director: Liviu Turcanu
Published: August 2007


JopyCunior's picture
220 pencils

imho copy is weak, but i like this ad.

sirvan's picture
29870 pencils

Yeah, the idea is solid. But the copy is bad. ...maybe it's just the "!" that needs to go.


"I love some things, and don't love some other things."

A stranger abroad's picture
A stranger abroad
427 pencils

So-so idea. Not bad. Not great.

But is it really so hard to get a native English speaker to check the copy? Heck, I'll do it for free:

Get used to seeING us in the mirror. (though I am sure this can be expressed better, I'll stick to proofreading).

More than 60% of accidents involving motorcyclists are caused by the negligence of car drivers not looking in their rear-view mirrors.

The last line is just too awkward to fix. It needs to be replaced by something simpler like: 'Always look for motorcyclists in traffic.'

Guest's picture

awareness regarding disciplined or undisciplined (daredevil) motorcyclists in traffic ?

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