Get used to seeing us in the mirror!
Advertising Agency: Mercury 360, Bucharest, Romania
Art Director: Ionut Rusu
Copywriters: Elena Negrescu, Adi Pasarica
Creative Group Director: Liviu Turcanu
Published: August 2007
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4 Comments
imho copy is weak, but i like this ad.
Yeah, the idea is solid. But the copy is bad. ...maybe it's just the "!" that needs to go.
+++
"I love some things, and don't love some other things."
So-so idea. Not bad. Not great.
But is it really so hard to get a native English speaker to check the copy? Heck, I'll do it for free:
Get used to seeING us in the mirror. (though I am sure this can be expressed better, I'll stick to proofreading).
More than 60% of accidents involving motorcyclists are caused by the negligence of car drivers not looking in their rear-view mirrors.
The last line is just too awkward to fix. It needs to be replaced by something simpler like: 'Always look for motorcyclists in traffic.'
awareness regarding disciplined or undisciplined (daredevil) motorcyclists in traffic ?