Romanian Traffic Police: Honda

Get used to seeing us in the mirror!

Advertising Agency: Mercury 360, Bucharest, Romania
Art Director: Ionut Rusu
Copywriters: Elena Negrescu, Adi Pasarica
Creative Group Director: Liviu Turcanu
Published: August 2007

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4 comments

JopyCunior's picture
JopyCunior
170 pencils

imho copy is weak, but i like this ad.

sirvan's picture
sirvan
29870 pencils

Yeah, the idea is solid. But the copy is bad. ...maybe it's just the "!" that needs to go.

+++

"I love some things, and don't love some other things."

A stranger abroad's picture
A stranger abroad
427 pencils

So-so idea. Not bad. Not great.

But is it really so hard to get a native English speaker to check the copy? Heck, I'll do it for free:

Get used to seeING us in the mirror. (though I am sure this can be expressed better, I'll stick to proofreading).

More than 60% of accidents involving motorcyclists are caused by the negligence of car drivers not looking in their rear-view mirrors.

The last line is just too awkward to fix. It needs to be replaced by something simpler like: 'Always look for motorcyclists in traffic.'

Guest's picture
Guest

awareness regarding disciplined or undisciplined (daredevil) motorcyclists in traffic ?

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