Romanian Traffic Police: Cocktail glass

Advertising Agency: Mercury 360, Bucharest, Romania
Art Director: Ionut Rusu
Copywriter: Alexandru Malaescu
Creative Group Director: Liviu Turcanu
Published: April 2009

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24 comments

slowrider's picture
slowrider
648 pencils

two times the same - why?

one should not take life so seriously - as one will not come out of it alive.

Wordnerd's picture
Wordnerd
6662 pencils

if raeidng sutff had anthying to do wtih dirving, mybae tihs wluod be a good ad

gdkid2004's picture
gdkid2004
24 pencils

make the text using road sign prob better?

_______________________________
Design has to work, art doesn't.

everartz's picture
everartz
7611 pencils

i feel there is something wrong about this ad, why should the text be placed on the asphalt in the shape of a wine glass? if we have to say, ok we want it this way, then why should the letters be flipped? and if both points were justified why the would i want to read the mixed letters so quickly!!!!! GEEZ!!!!!

| Everartz |

Guest's picture
Guest

because you`re sober (i presume so)

Blashyrkh's picture
Blashyrkh
32698 pencils

Ok the only thing attractive in these is the text in the shape of the object. This Cmabrigde Uinervtisy rscheearch is becoming like internet slang.

But lets be real, this looks very interesting to the public.

kbaudelaire's picture
kbaudelaire
54 pencils

hahaha im surprised at this ads... they suck because #1 if you're supposed to read them while sober...the message is not memorable... #2 if you're supposed to read them while drunk, i'm sure mixing up the letters and placint text in awkward positions really helps a slow brain to understand the message... #3 considering the target audience... abstract messaging like this showed to be the least attractive to the drinking population in some focus group we did a couple months ago... and #4 this same idea has been done 1000 times before. :D.

alexander_bickov's picture
alexander_bickov
3279 pencils

Great antialco message. Text can be blured

Spider's picture
Spider
289 pencils

just one word, done!

Guest's picture
Guest

I think this page is for critics, bad critics. They've seen it all. They know it all!! If you just stop being so hater and make more constructive critics, this page would be more helpful..but you just can't read the comments, 97% of them are in a hater tone.

Guest's picture
Guest

I agree. Somehow I realize that most of the people that criticize those ads are not even publicists because most of their comments are "Don't get it". So their opinnion is meaningless.

Wordnerd's picture
Wordnerd
6662 pencils

do you realize the most important thing about an ad is a clear idea? one, that people GET?

Guest's picture
Guest

Is it just me or is there a grammar mistake... past tense then present tense... hm... ?

Guest's picture
Guest

hiiii!!! "if your life depended" is not past tense.

NatalieM's picture
NatalieM
1687 pencils

I understand what they were trying to do, but the fact is you can read it correctly or jumbled in the same amount of time. The brain is an amazing thing.

Guest's picture
Guest

almost... the same. that's the point. if you lose only a fraction of a second, you're done.

Guest's picture
Guest

What if your life depended on writing more than one headline.

Guest's picture
Guest

why is the word: 'fast' spelt incorectly?

Guest's picture
Guest

"FATS" not "FAST"

Guest's picture
Guest

hiiiiiiiiiiiiiiiiiiiiiiii
i`m arash,i need good girl friend please answer

Guest's picture
Guest

I bookmarked this link. Thank you for good job!,

Guest's picture
Guest

ummm... not so inspired...

theadversary's picture
theadversary
30 pencils

Myabe, if you wuold hvae foucsed more on driving, intsead of triyng to raed siht wrtiten on the ashpalt, you wuoldn't be in a coma rghit now.

Guest's picture
Guest

I do have one question, though: why is the message in English and not in Romanian? Is English the official language in Romania, or are they fluently bilingual? Hm... I'd give it a 'meh' standing.

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