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Comments (35)

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Highest Rated

Unicum's picture
Unicum
Activity Score 4

Yes, there is a reason. At funerals it is often used a black ribbon with white or silver writing to express thoughts about the passed one. I like it...

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Easy to understand ;-)

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Simple. Like it.

Guest's picture
Guest

OK for me.. Lazy art... btw, is strange that "Autoshow, the fastest car magazine" supports this ad..

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Good catch ;p

Guest's picture
Guest

nice!

atb2005's picture
atb2005
Activity Score 13561

How is this lazy art?? I think this is a great ad. I have to say it took me a minute to figure out what was going on.. The gas pedal does look like a coffin!

Guest's picture
Guest

this idea already exists… sorry...

Guest's picture
Guest

"The faster you go, the faster you arrive" Much better this way. Nice ad.

michelangelo's picture
michelangelo
Activity Score 660

there's a need for better art direction

Guest's picture
Guest

Come on, it's so old and so basic.

spacemanghandi's picture
spacemanghandi
Activity Score 156

yep. retro. in many ways.

Guest's picture
Guest

Is there a reason behind the wavy banner-like headline? It seems really cheesy for such a serious ad.

Unicum's picture
Unicum
Activity Score 4

Yes, there is a reason. At funerals it is often used a black ribbon with white or silver writing to express thoughts about the passed one. I like it...

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

nice ad

eminenz's picture
eminenz
Activity Score 73
shortafella's picture
shortafella
Activity Score 1063

good idea, but the art could have done a better job...

jbuckingham's picture
jbuckingham
Activity Score 901

I'm sure I've seen this

Dzsoi's picture
Dzsoi
Activity Score 8115

Well, without the gas pedal you can't really drive, can you? It's lame to identify gas pedal with death. Retro-cool visual with lazy logic again.

atb2005's picture
atb2005
Activity Score 13561

Over-analyzing again...Creatives should run away from you, Dzsoi. The message is not "don't use a gas pedal", the message is "don't drive fast". I agree though that it's a huge irony that this message is supported by the "fastest car magazine".

Dzsoi's picture
Dzsoi
Activity Score 8115

I love creativity but you must mix and judge it with some rationality, my dear friend otherwise it gets loose. The message they should get through is 'don't drive fast'. The message jumping off this visual is 'don't use a gas pedal'. Visual symbolization is ALWAYS an identification, an equal mark, you can't escape that, it's a rational process of your brain. Unless you are trying to love it so hard for it's creativity ;)

In another way: You just can't use a symbol (death) of a symbol (coffin) of a symbol (gas pedal) of a symbol (speeding). Too much trasmission ;) going on here from speeding to death.

P.S.: I can't run away from myself. It's pretty frustrating, trust me.

atb2005's picture
atb2005
Activity Score 13561

My dear friend, that's what the copy is for! Do you see it in the upper left hand corner? It says "the faster you...". Speeding oftentimes causes accidents. Does it say "don't use gas pedal unless you want to end up in a coffin"? So let's assume you are right. In that case, the copy clarifies everything.

Dzsoi's picture
Dzsoi
Activity Score 8115

I thought headlines are not there to correct the meaning of the visuals. But anyway, I may be wrong, it doesn't really matter, because the idea (good or bad) is old.

atb2005's picture
atb2005
Activity Score 13561

There's nothing to be corrected in the first place. Copy is there to enhance visuals.

belodedici's picture
belodedici
Activity Score 37

you should better start working some ads. you write too much. and too lame. The ad is simple. If you speed it too much, if you bury your foot to the floor.... Whatever. And sorry, there's a bad rational in you.

Dzsoi's picture
Dzsoi
Activity Score 8115

...you bury your foot in the floor?! You must be kidding.
...and you are from Romania. Just like this ad. Is that bad rational? I bet it is, you naughty patriot...

Guest's picture
Guest

This has been done 1000 000 times before...

Not cool...

Do not pass go...

Do not collect $200...

paumarques's picture
paumarques
Activity Score 1312

bona idea, bon retoc, mala tipo.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

ARE YOU JOKING!??? THIS IS AWSOME... NOT!!!!

joelapompe's picture
joelapompe
Activity Score 3830

It's done and I'll show it to you very soon

Guest's picture
Guest

Nice and clear.... VEry good!

Hibon's picture
Hibon
Activity Score 3736

Nice simple idea.

Simple ideas are the best !

Craziad's picture
Craziad
Activity Score 32

I like the idea ... art direction could be done better, maybe showing only the gas pedal is much better art direction, and still easily understandable.

Shingo's picture
Shingo
Activity Score 408

very nice, easy to deliver

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Nice one Joe, delivering the goods as ever.

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