Romanian Road Police, Autoshow Magazine:

The faster you go, the faster you arrive there.

Advertising Agency: DraftFCB, Bucharest, Romania
Creative Director: Dragos Radulescu
Art Directors: George Grosescu, Ion Iepureanu
Copywriter: Andrei Zabet

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34 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Easy to understand ;-)

Blashyrkh's picture
Blashyrkh
32698 pencils

Simple. Like it.

Guest's picture
Guest

OK for me.. Lazy art... btw, is strange that "Autoshow, the fastest car magazine" supports this ad..

Guest's picture
Guest

nice!

atb2005's picture
atb2005
13567 pencils

How is this lazy art?? I think this is a great ad. I have to say it took me a minute to figure out what was going on.. The gas pedal does look like a coffin!

Guest's picture
Guest

this idea already exists… sorry...

Guest's picture
Guest

"The faster you go, the faster you arrive" Much better this way. Nice ad.

michelangelo's picture
michelangelo
660 pencils

there's a need for better art direction

Guest's picture
Guest

Come on, it's so old and so basic.

spacemanghandi's picture
spacemanghandi
156 pencils

yep. retro. in many ways.

Guest's picture
Guest

Is there a reason behind the wavy banner-like headline? It seems really cheesy for such a serious ad.

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

nice ad

eminenz's picture
eminenz
73 pencils
shortafella's picture
shortafella
1059 pencils

good idea, but the art could have done a better job...

jbuckingham's picture
jbuckingham
714 pencils

I'm sure I've seen this

Dzsoi's picture
Dzsoi
5269 pencils

Well, without the gas pedal you can't really drive, can you? It's lame to identify gas pedal with death. Retro-cool visual with lazy logic again.

atb2005's picture
atb2005
13567 pencils

Over-analyzing again...Creatives should run away from you, Dzsoi. The message is not "don't use a gas pedal", the message is "don't drive fast". I agree though that it's a huge irony that this message is supported by the "fastest car magazine".

Dzsoi's picture
Dzsoi
5269 pencils

I love creativity but you must mix and judge it with some rationality, my dear friend otherwise it gets loose. The message they should get through is 'don't drive fast'. The message jumping off this visual is 'don't use a gas pedal'. Visual symbolization is ALWAYS an identification, an equal mark, you can't escape that, it's a rational process of your brain. Unless you are trying to love it so hard for it's creativity ;)

In another way: You just can't use a symbol (death) of a symbol (coffin) of a symbol (gas pedal) of a symbol (speeding). Too much trasmission ;) going on here from speeding to death.

P.S.: I can't run away from myself. It's pretty frustrating, trust me.

atb2005's picture
atb2005
13567 pencils

My dear friend, that's what the copy is for! Do you see it in the upper left hand corner? It says "the faster you...". Speeding oftentimes causes accidents. Does it say "don't use gas pedal unless you want to end up in a coffin"? So let's assume you are right. In that case, the copy clarifies everything.

Dzsoi's picture
Dzsoi
5269 pencils

I thought headlines are not there to correct the meaning of the visuals. But anyway, I may be wrong, it doesn't really matter, because the idea (good or bad) is old.

atb2005's picture
atb2005
13567 pencils

There's nothing to be corrected in the first place. Copy is there to enhance visuals.

belodedici's picture
belodedici
37 pencils

you should better start working some ads. you write too much. and too lame. The ad is simple. If you speed it too much, if you bury your foot to the floor.... Whatever. And sorry, there's a bad rational in you.

Dzsoi's picture
Dzsoi
5269 pencils

...you bury your foot in the floor?! You must be kidding.
...and you are from Romania. Just like this ad. Is that bad rational? I bet it is, you naughty patriot...

Guest's picture
Guest

This has been done 1000 000 times before...

Not cool...

Do not pass go...

Do not collect $200...

paumarques's picture
paumarques
1314 pencils

bona idea, bon retoc, mala tipo.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

ARE YOU JOKING!??? THIS IS AWSOME... NOT!!!!

Guest's picture
Guest

Nice and clear.... VEry good!

Hibon's picture
Hibon
3731 pencils

Nice simple idea.

Simple ideas are the best !

Craziad's picture
Craziad
32 pencils

I like the idea ... art direction could be done better, maybe showing only the gas pedal is much better art direction, and still easily understandable.

Shingo's picture
Shingo
406 pencils

very nice, easy to deliver

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