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Truck

Agency: 
Published/Aired: 
April 2012
8262
Description: 

Rationale: In Romania, the number of accidents involving drivers who are texting behind the wheel is increasing alarmingly. The Romanian Police wants to raise awareness around the issue, especially towards the executive type (owners of a smartphone) who regard themselves as multitasking.

Idea: Therefore, we create a “reader’s” campaign. We’ve inserted the danger into a driver’s text message, suggesting the sudden accident in typo as it happens on the road.

Print advertisment created by Publicis, Romania for Romanian Police, within the category: Public Interest, NGO.

Texting while you drive will end badly. Don't.

Advertising Agency: Publicis Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Director / Retoucher: Dragos Ometita
Copywriter: Andy Daniluc
Account Director: Emanuela Ionescu

Comments (4)

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Restless_r8's picture
Restless_r8
Activity Score 37

I like :) ,,, good one.

nicolausmayo's picture
nicolausmayo
Activity Score 196

new one of idea

niceidea's picture
niceidea
Activity Score 133

like it

bpalasek's picture
bpalasek
Activity Score 43
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