Romanian Police: Tree

Texting while you drive will end badly. Don't.

Rationale: In Romania, the number of accidents involving drivers who are texting behind the wheel is increasing alarmingly. The Romanian Police wants to raise awareness around the issue, especially towards the executive type (owners of a smartphone) who regard themselves as multitasking.

Idea: Therefore, we create a “reader’s” campaign. We’ve inserted the danger into a driver’s text message, suggesting the sudden accident in typo as it happens on the road.

Advertising Agency: Publicis Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Director / Retoucher: Dragos Ometita
Copywriter: Andy Daniluc
Account Director: Emanuela Ionescu


Tom Megginson's picture
Tom Megginson
550 pencils

This one just doesn't translate, does it?

kleenex's picture
34584 pencils

Auto correct wins again,

d_mathis's picture
38 pencils

? Makes sense to me. Says tree instead of there to tell the viewer that he hit a tree and won't be right there.

Wordfruit's picture
1023 pencils

That worked for me -- made me think s/he hit a tree.

But if it doesn't make sense to lots of people, then it's not the one to go with.

Does this same sentence work the same in Romanian? I'm guessing not.

Bob08's picture
749 pencils

In Romania there are only avenues with trees.
Let me add one three.

shahidali's picture
4069 pencils

Not working for me.


Roger Keynes's picture
Roger Keynes
5498 pencils

Nice. Black. :)

The Jobless Writer
Will Think for Salary

Hater's picture
81 pencils

Ok ad for your client.But boring and first idea.

orangeorange12's picture
54 pencils

its good, but needs a bit more....

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