18 comments

Boyko's picture
Boyko
29 pencils

What the hell? Drive safe or some schmuck is going to wear your shirts and sleep with your wife after you die?

Charlie Pratt's picture
Charlie Pratt
427 pencils

Very strange messages being exemplified in this ad... not sure how I feel.

http://www.charlieprattdesign.com

Don Draper's picture
Don Draper
144 pencils

I like this idea but why so subtle? I barely noticed the new guy. (maybe it's because I've already had a few). Nevertheless, the line is what's doing all the heavy lifting here. The first photo could have just been the couple only, and the 2nd photo could have been her with a new husband PLUS a new baby. On second thought –– I don't know. Works either way though. Still ANOTHER iteration of the classic before and after ad.

jsptrck404's picture
jsptrck404
437 pencils

agreed. no need to be so subtle here.

| think small |

Spanky's picture
Spanky
4898 pencils

i don't really care for the strategy. kind of a dumb scare tactic. and the fact that my wife will be happy again isn't necessarily a negative. even if it is with another man.

Luz Valdez's picture
Luz Valdez
64 pencils

The nightmare of subic, why don't they just aim for cmma?

beesting's picture
beesting
220 pencils

barely noticed tht there was a new guy .....

vikramdhembare's picture
vikramdhembare
53 pencils

Hmmm very difficult to notice the change

-Vikram

loader's picture
loader
1141 pencils

this won a grand prix award at this year's golden drum.
it's ok, but nothing shockingly excellent

Bye's picture
Bye
1468 pencils

This won a grand prix?
I doubt this would even easily make the shortlist anywhere else.
But at least they're a little bit humble about their position as a relatively new awardshow:

"The most important and the most noticed advertising overview and event of the year."

-www.goldendrum.com

Spanky's picture
Spanky
4898 pencils

"Entering the Golden Drum New Europe 2007 competition is opened to all agencies, advertisers, clients, design or production houses, TV houses, media or other parties involved in creation or production of marketing communication registered in the following countries:
Albania, Austria, Azerbaijan, Armenia, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Finland, Georgia, Greece, Hungary, Israel, Kazakhstan, Kyrgyzstan, Latvia, Lebanon, Lithuania, Malta, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Tajikistan, Turkmenistan, Ukraine, Uzbekistan."

It's an award show for countries that can't win at other award shows.

8718's picture
8718
82 pencils

Well said Spanky. Golden DUMP New Europe Awards.

adrianapr's picture
adrianapr
1238 pencils

if you look at some ads that won GOLD drums, then we can see their level, which is not very high (sorry to say this). Well, i think we have to respect their region, level, etc etc, but...
definitely they should raise the bar if they wanna win globally.

this campaign being finalist in cannes or clio is something i can´t imagine, let alone winning grand prix, wherever.

raise your bars! blaze new trails! etc etc

Rog's picture
Rog
6094 pencils

Soft, subtle, but nice.

>>>> That's not an ad. THIS is an ad.

young one's picture
young one
56 pencils

Crappy art-direction but funny concept.

purplesimon's picture
purplesimon
475 pencils

Let's look at this another way: the man is already wearing your shirts, sleeping with your wife, etc. That's the reason you decided to crash your car.

Oh, that's not the point of this ad?

EGGO's picture
EGGO
354 pencils

I may be the only one that feels that it would be more powerful if there was absolutely no change.

You have to hate advertising in order to truly love it.

angieraj's picture
angieraj
428 pencils

Gosh thats a horrible way to convey the message....its not bad enough you died but you have to worry about some dude in your home after you die?? Bad!

Cognito Ergo Sum

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