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Published/Aired: 
February 2012
Description: 
Advertising Agency: Fischer & Friends, São Paulo, Brazil
Chief Creative Officer: Mario D'Andrea
Creative Directors: Beto Rogoski, Sthefan Ko
Art Directors: Thiago de Melo, Mauricio Perussi, Breno Balbino
Copywriter: Kiko Borger
Photographer: Lúcio Cunha / Banco de imagens
Mockup: Malcolm Oakley
Account Supervisor: Alex Isnenghi
Advertiser's Supervisor: Leo Belling
Account Manager: Bianca Bizello
Planners: Murilo Lico, Carolina Avari

Comments (14)

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Highest Rated

somecopywriter's picture
somecopywriter
Activity Score 1113

Ok, now that it has been corrected, I will edit my comment. I have to say these would only be effective with decent placement, other than that, not bad.

Shawali's picture
Shawali
Activity Score 8442

Brilliant.

Edit: d'uh, I myself didn't see the blatant typo. That's a shame, it kinda of ruins a well thought campaign.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Tom Megginson's picture
Tom Megginson
Activity Score 548
Hadrons's picture
Hadrons
Activity Score 6017

your choice: Dramamine, Vomex or brown paper bags.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

I like the big idea, but not the execution

andylefty's picture
andylefty
Activity Score 4535

Typo is unforgivable.

Tom Megginson's picture
Tom Megginson
Activity Score 548

Hey, give pace a chance...

Tom Megginson's picture
Tom Megginson
Activity Score 548

"Like"

vote4pedro's picture
vote4pedro
Activity Score 4601

How do you fuck up cut and paste?

somecopywriter's picture
somecopywriter
Activity Score 1113

Ok, now that it has been corrected, I will edit my comment. I have to say these would only be effective with decent placement, other than that, not bad.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

like

ivan's picture
ivan

Thanks folks. Agency fixed the typo.

kleenex's picture
kleenex
Activity Score 43371

Great idea.

Muddy's picture
Muddy
Activity Score 45

The ads are more interesting than the product itself.

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