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Headbanger

Agency: 
Published/Aired: 
January 2012
Description: 

We all are so used to nod.
Time to shake our heads again!
Time for more Rock’n’Roll! RollingStone.

Advertising Agency: Oliver Voss, Hamburg, Germany
Creative Directors: Oliver Voss, Till Monshausen
Art Directors: Till Monshausen, Florian Zwinge
Copywriters: Oliver Voss, Florian Zwinge
Illustrators: Klaus Aßmann, Florian Zwinge, Ini Neumann
Photographer: Dominic Rose

Comments (12)

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Highest Rated

Peter Frank's picture
Peter Frank
Activity Score 532

LOVE the art

Divesh Mehta's picture
Divesh Mehta
Activity Score 78

Nicely done

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I only hope this was translated into English only to post here. Clumsy, awful copy across the series. When you shake your head, it means No, the opposite of Nodding Yes. I can't say whether decent copy could rescue the approach, not being a Rolling Stone reader, but I think maybe it might be best kept in German.

Tom Megginson's picture
Tom Megginson
Activity Score 548

I agree. Did they really mean "bang your head"?

Even then, the ads obviously don't translate.

jeph's picture
jeph
Activity Score 156

"Head-banging" is probably the correct sentiment, but I think "nodding" is still the proper translation. Maybe it's alluding - to how generally the middle-class workforce is full of yes-men -- always having to say yes to their bosses, agreeing to do terribly boring things, follow dull ideas, etc. Contrast this with rock-and-roll's penchant for saying "fuck you" to the Man, and you have a pretty interesting visual and behavioral connection.

mertos's picture
mertos
Activity Score 904

very nice illustration

kleenex's picture
kleenex
Activity Score 43397

art works for me.

Michaelsmagic's picture
Michaelsmagic
Activity Score 261

love the illustration

ignitionspark's picture
ignitionspark
Activity Score 212

Nice Illustration!

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very nice art work

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Well done on the art, but the copy has some room for improvement.

olgamarb's picture
olgamarb
Activity Score 70

Nice use of illustration!

olgaberceanu

Peter Frank's picture
Peter Frank
Activity Score 532

LOVE the art

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