Can you kill a word

August 2009

The exclusive interview/book by Jann S. Wenner to john Lennon, on request with the July issue of Rolling Stone.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe
Art Director: Federico Pepe
Copywriter: Lorenzo Crespi

Comments (14)

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Highest Rated

Guest's picture

Italians have a particular style. Nothing else to say.

Guest's picture

Can you kill an idea?

AmOgodzzz's picture
Activity Score 826

I like the typography and layout. Not sure where this idea is going though. And the body copy is rambling and superfluous.

Bundy Agency's picture
Bundy Agency
Activity Score 597

imagine???? or am i stretching?

Grace Bastien's picture
Grace Bastien

Bored again.

federo's picture
Activity Score 781

no thoughts, no ideas, only appreciattions!

please, if you are determined to kill an ad, at least try to use your brain a little

Guest's picture

I think you should kill your own word!

tirthomitro's picture
Activity Score 2758

lenon got killed because the guy thot he was not being able to come alive with words to make his lyrics as effective as he used to.

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Well put.

Disco Munky's picture
Disco Munky
Activity Score 3890

It's got flaws, but I like this idea. What are the blacked out words supposed to represent? The idea seemed to be leading me to think of bad or hateful words that we could do without, but then seemed to say that there was no way to kill a word but we might be able to strip it of all it's meaning, thereby taking the word back. But then it turns out the ad is for Rolling stone and they aren't going to sell a magazine by saying that they "edit" their words. So it must be that they're saying that Rolling Stone somehow keeps words and ideas alive.....which is nonsense.

This concept would have been better had it been about censorship or freedom of information or something. As it is, it's not really doing anything, but it's still a nice concept.

Doin' it for the points

copycomoelcopi's picture
Activity Score 822

very thin concept. it's clear that couldn't resist a whole page copy.

Guest's picture

Federico Pepe pensa di essere Dio.

Guest's picture

Ragazzi, qui ci siamo montati la testa. Salvate l'agenzia per favore.

Guest's picture

Don't get at all.

Guest's picture

Italians have a particular style. Nothing else to say.


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