Rohto Pharma Lipice: Draupadi

History flips with naughty flirty lips.

Advertising Agency: ADK Fortune Communication, India
Creative Directors: Rahul Katiyar, Tamana Virmani, Karimuddin Khan
Art Directors: Karimuddin Khan, Rahul Katiyar
Copywriter: Rahul Katiyar
Illustrator: Narender
Photographer: Karimuddin Khan
Additional credits: Yatendra Johri
Published: March 2012

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12 comments

morse's picture
morse
15439 pencils

I don't understand what's happening here...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

12am's picture
12am
61 pencils

ahaha, me too. what's the idea behind it

sukhdev's picture
sukhdev
148 pencils

The campaign are deeply based on Indian mythology. The Kauravas (evil side) has won Draupadi (the femele in the left) in the game of Dice with Pandavas (the good side). Draupadi is the wife the Pandavas. Draupadi has ones insulted the Kauravs in front of the everyone. So it the the revenue time for the Kauravas after winning Dropadi they are about to unwrap her saree (the costume) in front of everyone. This incident is called Dropadi vastraharan. But in the ad it is shown just the opposite, where in Dropadi is enjoying the Vastraharan of the Kauravas king.

India has a male dominated mythology, The entire campaign carries the idea of reversing this concept of male domination to female.

If you want to know the part of this mythology in detail here the link. This is just one chapter of the epic called Mahabharata.
http://en.wikipedia.org/wiki/Draupadi

angeyates's picture
angeyates
127 pencils

BHAHAHAHAHAHAHAH!!! KILLER!

saya's picture
saya
347 pencils

I went through the entire campaign, but i still dint understand that how these ancient stories are related to the product/ brand ??? Pretty difficult to understand the concept used here :(

killazol1's picture
killazol1
354 pencils

not get it

Milan Solanki's picture
Milan Solanki
986 pencils

even those who know these stories would find it difficult to put it in the right context, too far stretched, i would say. Also you don't speak with your lips, you speak with your tongue.

monte kelos's picture
monte kelos
205 pencils

very nice art

BLOODY FOOL's picture
BLOODY FOOL
199 pencils

GOOD ART

second_creator's picture
second_creator
754 pencils

big no

copywriter

kalra kieth's picture
kalra kieth
139 pencils

good art.

kalra kieth's picture
kalra kieth
139 pencils

good art.

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