More trees, 1

March 2009

These ads were done for Rohan Builders to promote their new residential complex ‘Mithila’. Unlike the usual norm, no trees were razed to make space for this property. On the contrary, many more trees were planted in spaces that were planned for construction earlier.

Print advertisment created by Ogilvy, India for Rohan, within the category: Industrial, Agriculture.

Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali
Art Directors: shekar habbale, kanickaraj
Copywriter: Vijay Joy
Photographer: Radhakrishnan

Comments (10)

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Highest Rated

abhijeetlakhotia's picture
Activity Score 30

So what they want to say?

pointman's picture
Activity Score 48

Nice creative proposition to work with.
Shame, the idea and execution falls flat.

JPhilly's picture
Activity Score 173

So instead of trees, they cut down historical landmarks. I know, I am being too literal, but this execution just doesn't work for me. It also doesn't work with the tag because the AD has nothing to do with apartments, those are ancient ruins.

Spring's picture
Activity Score 10

This one's too much. lol

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

makes them look like retards imo trying to saw down a pillar

i get the idea but linking it like this is to much

CDDVD's picture
Activity Score 14

we've cut down buidlings to give you more trees..nice idea....keep up the good work boys....wankers will wank...have sex with your work...enjoy!

dthlb72's picture
Activity Score 545

I started to feel like you're the one behind all these, are you?

pointman's picture
Activity Score 48

Yep, I'm pretty sure he is. This must be his first big officially published campaign.

arvin's picture
Activity Score 341

bad execution :(

Guest's picture

i wish i had thought of it....

abhijeetlakhotia's picture
Activity Score 30

So what they want to say?