Rohan Mihira: Homes with natural light, 3

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Anil Thomas
Art Director: Ajesh N
Copywriters: Anil Thomas, Kunj Shah
Photographer: Rocky Chandy
Published: October 2007

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12 comments

sumsum's picture
sumsum
615 pencils

people prefer homes with more than just a spot of natural light. i think the insight could be more interesting and the result is not blowing... they turned the product benefit into a weakness...

sloppy4's picture
sloppy4
1496 pencils

i agree. this is, again, an ad for ad people.

TexasH's picture
TexasH
357 pencils

Woaw! You mean there will be window in my house??!!! NO WAY!
But could i have it bigger? Like in a rectangle average way?

Toro's picture
Toro
1007 pencils

Agree with sumsum.

Btw, does an agency really need 3 CDs to achieve this?

Ed Mintone's picture
Ed Mintone
585 pencils

Disagree with sumsum.

They're selling a look, for an otherwise boring product... good job.

Toro's picture
Toro
1007 pencils

You're Italian, what do you know about advertising?

the Pun-isher's picture
the Pun-isher
228 pencils

Cool idea

Funk49's picture
Funk49
44 pencils

What is Rohan Mihira

i am zero's picture
i am zero
142 pencils

i am bit confused...
about the light source...

is it the light from that window (natural light)
or somewhere else...

where is the source...
means if it is supposed to be natural light, is it possible to like this on that wall....

even if it is a lens flare, its not conveying the message.
'common walls' was awsome n 'airsupply' was conveying the message.

this is not clear to me, till now, atleast visually,.. insight is good.

Pashya is zero

Adaddicted's picture
Adaddicted
3435 pencils

Why not use just a good photograph?
Everything look fake because of horrible photoshoping, even the so called natural light!!

withalltherespects

BrettHeart's picture
BrettHeart
136 pencils

Cool. I like that!
@Adaddicted: The Photo-Style is very clean, but not poor!!!! Same like Architecture Photography! Where is the problem?

[BrettHeart™]

Talegaonkar's picture
Talegaonkar

No I didn't like this campaign at all.
1) I want lot of natural light.
2) One of the many graphic ideas in vogue. Wrack your brain budy Wrack your brain.Do some advertising that will
move the decision maker with right action.

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