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Rohan Mihira: Homes with natural light, 1
Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Anil Thomas, Malvika Mehra, Amit Akali
Art Director: Ajesh N
Copywriters: Anil Thomas, Kunj Shah
Photographer: Rocky Chandy
Published: October 2007
Comments
cool campaign, i like it, and i guess this is the best one
http://jazarah.net/blog/
The campaign is fairly clever. It might be nice however if the homes shown were a little bit less sparse. I don't know if I would want to live in this house. (The bathroom ad looks like it would be at home in an upscale prison.)
The natural light that they are campaigning for is also not really illustrated in abundance. Which it probably should be. Each of the ads looks fairly dark.
Yessss, way too clean for me. But the idea's pretty... neat.
cool
really nice idea for such a boring product, it actually makes you not only want a skylight, but to save electricity! There is no doubt that natural light is much more beautiful than any other - well done people
i like the art-direction.
strange perspective of that window. But nice campaign at all!
[BrettHeart™]
Does it sell? Wish Bernbach was still around to show us the light...
www.storytellerscreative.com
Bit more to do, to say "PERFECT"
Good work, I like it
perfect concept
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