Rohan Mihira: Homes with natural light, 1

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Anil Thomas
Art Director: Ajesh N
Copywriters: Anil Thomas, Kunj Shah
Photographer: Rocky Chandy
Published: October 2007

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11 comments

jazarah's picture
jazarah
1262 pencils

cool campaign, i like it, and i guess this is the best one

Goose's picture
Goose
11 pencils

The campaign is fairly clever. It might be nice however if the homes shown were a little bit less sparse. I don't know if I would want to live in this house. (The bathroom ad looks like it would be at home in an upscale prison.)

The natural light that they are campaigning for is also not really illustrated in abundance. Which it probably should be. Each of the ads looks fairly dark.

Grrrr's picture
Grrrr
1951 pencils

Yessss, way too clean for me. But the idea's pretty... neat.

Maui's picture
Maui
58 pencils

cool

RM's picture
RM
419 pencils

really nice idea for such a boring product, it actually makes you not only want a skylight, but to save electricity! There is no doubt that natural light is much more beautiful than any other - well done people

saadimz's picture
saadimz
8 pencils

i like the art-direction.

BrettHeart's picture
BrettHeart
136 pencils

strange perspective of that window. But nice campaign at all!

[BrettHeart™]

STRTLRS's picture
STRTLRS
1607 pencils

Does it sell? Wish Bernbach was still around to show us the light...

www.storytellerscreative.com

---------------
I think, therefore... yeah.

art.d.writer's picture
art.d.writer
23 pencils

Bit more to do, to say "PERFECT"
Good work, I like it

Mai_Maged's picture
Mai_Maged
123 pencils

perfect concept

Guest's picture
Guest

campaign is cool..bt then wat is the product???

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