Rohan Mihira: Homes with natural light, 1

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Anil Thomas
Art Director: Ajesh N
Copywriters: Anil Thomas, Kunj Shah
Photographer: Rocky Chandy
Published: October 2007


jazarah's picture
1262 pencils

cool campaign, i like it, and i guess this is the best one

Goose's picture
11 pencils

The campaign is fairly clever. It might be nice however if the homes shown were a little bit less sparse. I don't know if I would want to live in this house. (The bathroom ad looks like it would be at home in an upscale prison.)

The natural light that they are campaigning for is also not really illustrated in abundance. Which it probably should be. Each of the ads looks fairly dark.

Grrrr's picture
1963 pencils

Yessss, way too clean for me. But the idea's pretty... neat.

Maui's picture
58 pencils


RM's picture
419 pencils

really nice idea for such a boring product, it actually makes you not only want a skylight, but to save electricity! There is no doubt that natural light is much more beautiful than any other - well done people

saadimz's picture
8 pencils

i like the art-direction.

BrettHeart's picture
136 pencils

strange perspective of that window. But nice campaign at all!


STRTLRS's picture
1607 pencils

Does it sell? Wish Bernbach was still around to show us the light...

I think, therefore... yeah.

art.d.writer's picture
23 pencils

Bit more to do, to say "PERFECT"
Good work, I like it

Mai_Maged's picture
123 pencils

perfect concept

Guest's picture

campaign is then wat is the product???

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