Homes with natural light, 3

Agency Network: 
October 2007

Print advertisment created by Ogilvy, India for Rohan, within the category: Industrial, Agriculture.

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Anil Thomas
Art Director: Ajesh N
Copywriters: Anil Thomas, Kunj Shah
Photographer: Rocky Chandy

Comments (12)

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sumsum's picture
Activity Score 615

people prefer homes with more than just a spot of natural light. i think the insight could be more interesting and the result is not blowing... they turned the product benefit into a weakness...

sloppy4's picture
Activity Score 1494

i agree. this is, again, an ad for ad people.

TexasH's picture
Activity Score 365

Woaw! You mean there will be window in my house??!!! NO WAY!
But could i have it bigger? Like in a rectangle average way?

Scam Detector's picture
Scam Detector
Activity Score 1048

Agree with sumsum.

Btw, does an agency really need 3 CDs to achieve this?

Ed Mintone's picture
Ed Mintone
Activity Score 585

Disagree with sumsum.

They're selling a look, for an otherwise boring product... good job.

Scam Detector's picture
Scam Detector
Activity Score 1048

You're Italian, what do you know about advertising?

the Pun-isher's picture
the Pun-isher
Activity Score 228

Cool idea

Funk49's picture
Activity Score 44

What is Rohan Mihira

i am zero's picture
i am zero
Activity Score 142

i am bit confused...
about the light source...

is it the light from that window (natural light)
or somewhere else...

where is the source...
means if it is supposed to be natural light, is it possible to like this on that wall....

even if it is a lens flare, its not conveying the message.
'common walls' was awsome n 'airsupply' was conveying the message.

this is not clear to me, till now, atleast visually,.. insight is good.

Pashya is zero

Adaddicted's picture
Activity Score 3435

Why not use just a good photograph?
Everything look fake because of horrible photoshoping, even the so called natural light!!


BrettHeart's picture
Activity Score 136

Cool. I like that!
@Adaddicted: The Photo-Style is very clean, but not poor!!!! Same like Architecture Photography! Where is the problem?


Talegaonkar's picture

No I didn't like this campaign at all.
1) I want lot of natural light.
2) One of the many graphic ideas in vogue. Wrack your brain budy Wrack your brain.Do some advertising that will
move the decision maker with right action.