Rohan Builders: More trees, 2

These ads were done for Rohan Builders to promote their new residential complex ‘Mithila’. Unlike the usual norm, no trees were razed to make space for this property. On the contrary, many more trees were planted in spaces that were planned for construction earlier.

Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali
Art Directors: shekar habbale, kanickaraj
Copywriter: Vijay Joy
Photographer: Radhakrishnan

17 comments

whitewhite's picture
whitewhite
253 pencils

Did u really need that truck by the side?

theanc's picture
theanc
2778 pencils

Man, I was thinking the same. It's really bad retouched.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

premc's picture
premc
917 pencils

bad photoshop !!!

radical

Guest's picture
Guest

Yes, Prema

pointman's picture
pointman
48 pencils

The quality of retouching in India sucks (At most times).
There are exceptions but this is not one of them.

Wordnerd's picture
Wordnerd
6662 pencils

more trees, LESS APARTMENTS? that's about the dumbest of all "more trees" ads i've seen

CDDVD's picture
CDDVD
14 pencils

this is not a more trees ad....its a property ad...and btw..property ad sin india really suck...this ad broke the clutter and did well for the client...it sold..so even if the ad had poor retouching it doesn't matter

dthlb72's picture
dthlb72
545 pencils

well, the client probably narrow or blind to see what's behind these ads and may be the rest of india. For an ad to be out to the public without proper refining is just not very professional at all.

CDDVD's picture
CDDVD
14 pencils

Killer idea!

Guest's picture
Guest

yes u r right man!
idea killed execution & execution killed idea.
finaly "A DEAD AD"

Guest's picture
Guest

the truck losed

Guest's picture
Guest

the truck losed

Guest's picture
Guest

stupid ad..i posted better ads...but these good guys didnt publish it...bads of the world..

Guest's picture
Guest

ha....ha..... better luck next time :)

arvin's picture
arvin
341 pencils

bad way of communication.

creativeflagg's picture
creativeflagg
48 pencils

Yeah this is a few steps removed from the idea you are trying to get across. There must be a simpler cooler way to do it.
There was an ad that was really good advocating trees that had a rain forest cut down all around and the two construction workers eat their lunch in the shade of the remaining tree. Shoot for that. I'm not saying I could do better...I just want other people to do better. :)

sunilcreates's picture
sunilcreates
166 pencils

where is the tree?

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