Rohan Builders: More trees, 2
These ads were done for Rohan Builders to promote their new residential complex ‘Mithila’. Unlike the usual norm, no trees were razed to make space for this property. On the contrary, many more trees were planted in spaces that were planned for construction earlier.
Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali
Art Directors: shekar habbale, kanickaraj
Copywriter: Vijay Joy
Photographer: Radhakrishnan
17 Comments
Did u really need that truck by the side?
Man, I was thinking the same. It's really bad retouched.
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bad photoshop !!!
radical
Yes, Prema
The quality of retouching in India sucks (At most times).
There are exceptions but this is not one of them.
more trees, LESS APARTMENTS? that's about the dumbest of all "more trees" ads i've seen
this is not a more trees ad....its a property ad...and btw..property ad sin india really suck...this ad broke the clutter and did well for the client...it sold..so even if the ad had poor retouching it doesn't matter
well, the client probably narrow or blind to see what's behind these ads and may be the rest of india. For an ad to be out to the public without proper refining is just not very professional at all.
Killer idea!
yes u r right man!
idea killed execution & execution killed idea.
finaly "A DEAD AD"
the truck losed
the truck losed
stupid ad..i posted better ads...but these good guys didnt publish it...bads of the world..
ha....ha..... better luck next time :)
bad way of communication.
Yeah this is a few steps removed from the idea you are trying to get across. There must be a simpler cooler way to do it.
There was an ad that was really good advocating trees that had a rain forest cut down all around and the two construction workers eat their lunch in the shade of the remaining tree. Shoot for that. I'm not saying I could do better...I just want other people to do better. :)
if I write a bunch of copy and no one ever reads it does it exist?
where is the tree?