Rohan Builders: More trees, 1

These ads were done for Rohan Builders to promote their new residential complex ‘Mithila’. Unlike the usual norm, no trees were razed to make space for this property. On the contrary, many more trees were planted in spaces that were planned for construction earlier.

Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali
Art Directors: shekar habbale, kanickaraj
Copywriter: Vijay Joy
Photographer: Radhakrishnan

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10 comments

pointman's picture
pointman
48 pencils

Nice creative proposition to work with.
Shame, the idea and execution falls flat.

JPhilly's picture
JPhilly
173 pencils

So instead of trees, they cut down historical landmarks. I know, I am being too literal, but this execution just doesn't work for me. It also doesn't work with the tag because the AD has nothing to do with apartments, those are ancient ruins.

Spring's picture
Spring
10 pencils

This one's too much. lol

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

makes them look like retards imo trying to saw down a pillar

i get the idea but linking it like this is to much

CDDVD's picture
CDDVD
14 pencils

we've cut down buidlings to give you more trees..nice idea....keep up the good work boys....wankers will wank...have sex with your work...enjoy!

dthlb72's picture
dthlb72
545 pencils

I started to feel like you're the one behind all these, are you?

pointman's picture
pointman
48 pencils

Yep, I'm pretty sure he is. This must be his first big officially published campaign.

arvin's picture
arvin
341 pencils

bad execution :(

Guest's picture
Guest

i wish i had thought of it....

abhijeetlakhotia's picture
abhijeetlakhotia
30 pencils

So what they want to say?

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