Rodney District Council: Graduation

Seatbelts keep people together.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Retouching: Nick Smith
Photographer: Simeon Patience
Account Director: James Pohill

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11 comments

R. Rinaldi's picture
R. Rinaldi
686 pencils

Stretch

Davosk's picture
Davosk
4833 pencils

Weak.

bucklebones's picture
bucklebones
25 pencils

very effective...

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Bad photo on the background: office is so fake & clean...

Bye's picture
Bye
1468 pencils
getconnected2001's picture
getconnected2001
989 pencils

Love the whole campaign.

jcwh's picture
jcwh
13 pencils

The line on this makes it work much much better than the one posted from ihaveanidea! This campaign rocks!

ArchieLeech's picture
ArchieLeech
77 pencils

Guys, this exact same idea was done by Y&R Auckland in 2002 for Waitakere regional council.
Plus, it won a bronze lion in 2002 for the TV extension of the idea that had a family in a picture, and one of them crashes forward into the frame. The creatives were Dan Moth, Regan Grafton & Vaughn Davis. Check the annuals next time.

DaveAd's picture
DaveAd
16 pencils

There was a very similar spot on german television a few weeks/months ago.
So, I guess it's not very new...

Guest commenter's picture
Guest commenter

James Pohill did you work at breakenridge at 10 mile?

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