Advertisement
Published/Aired: 
May 2008
Description: 

Seatbelts keep people together.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Retouching: Nick Smith
Photographer: Simeon Patience
Account Director: James Pohill

Comments (11)

Log in or register to post comments

Highest Rated

Guest commenter's picture
Guest commenter

James Pohill did you work at breakenridge at 10 mile?

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Stretch

Davosk's picture
Davosk
Activity Score 4815

Weak.

bucklebones's picture
bucklebones
Activity Score 25

very effective...

ZaboZaboZabo's picture
ZaboZaboZabo
Activity Score 595

Bad photo on the background: office is so fake & clean...

Bye's picture
Bye
Activity Score 1464
getconnected2001's picture
getconnected2001
Activity Score 987

Love the whole campaign.

jcwh's picture
jcwh
Activity Score 13

The line on this makes it work much much better than the one posted from ihaveanidea! This campaign rocks!

ArchieLeech's picture
ArchieLeech
Activity Score 82

Guys, this exact same idea was done by Y&R Auckland in 2002 for Waitakere regional council.
Plus, it won a bronze lion in 2002 for the TV extension of the idea that had a family in a picture, and one of them crashes forward into the frame. The creatives were Dan Moth, Regan Grafton & Vaughn Davis. Check the annuals next time.

DaveAd's picture
DaveAd
Activity Score 16

There was a very similar spot on german television a few weeks/months ago.
So, I guess it's not very new...

Guest commenter's picture
Guest commenter

James Pohill did you work at breakenridge at 10 mile?

Advertisement