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Rodney District Council: Graduation
Seatbelts keep people together.
Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Retouching: Nick Smith
Photographer: Simeon Patience
Account Director: James Pohill
Comments
not bad, but what for to repeat 3 times?...
loopable gif wallpapers
Different scenarios for different targets. You can put the family one in a baby magazine for example.
Stretch
Weak.
very effective...
Bad photo on the background: office is so fake & clean...
I found this version so much more dramatic: http://adsoftheworld.com/media/print/mothers_against_drunk_driving_gra...
Love the whole campaign.
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http://indianadsblog.blogspot.com/
Indian Ads Update
http://www.ihaveanidea.org/forum/public_html/Attachments/buckleup.jpg
or
http://www.ihaveanidea.org/forum/public_html/Attachments/traffic_seatb...
The line on this makes it work much much better than the one posted from ihaveanidea! This campaign rocks!
Guys, this exact same idea was done by Y&R Auckland in 2002 for Waitakere regional council.
Plus, it won a bronze lion in 2002 for the TV extension of the idea that had a family in a picture, and one of them crashes forward into the frame. The creatives were Dan Moth, Regan Grafton & Vaughn Davis. Check the annuals next time.
There was a very similar spot on german television a few weeks/months ago.
So, I guess it's not very new...
James Pohill did you work at breakenridge at 10 mile?
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