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Published/Aired: 
November 2010
Description: 

Make new friends. Carpool.
rideshare.co.nz
Rodney District Council

Advertising Agency: Saatchi & Saatchi, Auckland, New Zealand
Executive Creative Director: Dylan Harrison
Copywriter: Matt Page
Art Director: Carolyn Davis
Producer: Loren Bradley
Retoucher: The Lounge
Photographer: Rory Carter

Comments (3)

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Highest Rated

Guest's picture
Guest

Cool idea. Love the deadpan humour.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Rodney District is dear to my heart, but my mind sees this as a visual paradox.
An engaging and unforced image depicting how carpooling is actually not engaging and forced.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

Ok... But how does this do anything?? We need to change consumers perception of the underlying problem...This doesn't do it...at all!!! Why so far away as well?? ???????

Deadfamous.ca
Life after marketing.

Guest's picture
Guest

Cool idea. Love the deadpan humour.

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