Rodney District Council: Family

Seatbelts keep people together.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Retouching: Nick Smith
Photographer: Simeon Patience
Account Director: James Pohill

May 2008


iT-iS-i's picture
1721 pencils

That's not what the visual supports...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

bucklebones's picture
25 pencils

I think it's very effective.

Michael Wolmans's picture
Michael Wolmans
94 pencils

Honestly, this is the worst ad in the world to date

fala fulani's picture
fala fulani
254 pencils

I disagree. I think its simple and straight to the point whether or not you have lost a loved one in an accident.

petek's picture
1894 pencils

There´s a German TVC that works exactly the same way ...

Ratko's picture
113 pencils

and it works much better as a TVC.

getconnected2001's picture
987 pencils

WOWesome campaign.

Michael Wolmans's picture
Michael Wolmans
94 pencils

No, sorry...I looked at it again...puked on my lap and still feel like it's the worst ad in the world

jcwh's picture
13 pencils

Nice work! The whole set works, no matter what others say!

ArchieLeech's picture
82 pencils

Guys, this exact same idea was done by Y&R Auckland in 2002 for Waitakere regional council.
Plus, it won a bronze lion in 2002 for the TV extension of the idea that had a family in a picture, and one of them crashes forward into the frame. The creatives were Dan Moth, Regan Grafton & Vaughn Davis. Check the annuals next time.

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