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Published/Aired: 
May 2008
Description: 

Seatbelts keep people together.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Retouching: Nick Smith
Photographer: Simeon Patience
Account Director: James Pohill

Comments (10)

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Highest Rated

ArchieLeech's picture
ArchieLeech
Activity Score 82

Guys, this exact same idea was done by Y&R Auckland in 2002 for Waitakere regional council.
Plus, it won a bronze lion in 2002 for the TV extension of the idea that had a family in a picture, and one of them crashes forward into the frame. The creatives were Dan Moth, Regan Grafton & Vaughn Davis. Check the annuals next time.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

That's not what the visual supports...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

bucklebones's picture
bucklebones
Activity Score 25

I think it's very effective.

Michael Wolmans's picture
Michael Wolmans
Activity Score 94

Honestly, this is the worst ad in the world to date

fala fulani's picture
fala fulani
Activity Score 254

I disagree. I think its simple and straight to the point whether or not you have lost a loved one in an accident.

petek's picture
petek
Activity Score 1894

There´s a German TVC that works exactly the same way ...

Ratko's picture
Ratko
Activity Score 113

and it works much better as a TVC.

getconnected2001's picture
getconnected2001
Activity Score 987

WOWesome campaign.

Michael Wolmans's picture
Michael Wolmans
Activity Score 94

No, sorry...I looked at it again...puked on my lap and still feel like it's the worst ad in the world

jcwh's picture
jcwh
Activity Score 13

Nice work! The whole set works, no matter what others say!

ArchieLeech's picture
ArchieLeech
Activity Score 82

Guys, this exact same idea was done by Y&R Auckland in 2002 for Waitakere regional council.
Plus, it won a bronze lion in 2002 for the TV extension of the idea that had a family in a picture, and one of them crashes forward into the frame. The creatives were Dan Moth, Regan Grafton & Vaughn Davis. Check the annuals next time.

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