Rodney District Council: Family

Rodney District Council: Family

Seatbelts keep people together.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Retouching: Nick Smith
Photographer: Simeon Patience
Account Director: James Pohill

Your rating: None Average: 6.6 (12 votes)

Comments

Submitted by iT-iS-i on Mon, 2008-05-26 06:55.

That's not what the visual supports...

Add insult to injury then burn the candle at both ends.

Submitted by bucklebones on Mon, 2008-05-26 06:59.

I think it's very effective.

Submitted by Michael Wolmans on Mon, 2008-05-26 07:52.

Honestly, this is the worst ad in the world to date

Submitted by fala fulani on Mon, 2008-05-26 08:27.

I disagree. I think its simple and straight to the point whether or not you have lost a loved one in an accident.

Submitted by petek on Mon, 2008-05-26 08:43.

There´s a German TVC that works exactly the same way ...

Submitted by Ratko on Mon, 2008-05-26 09:44.

and it works much better as a TVC.

Submitted by getconnected2001 on Mon, 2008-05-26 11:20.

WOWesome campaign.
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Submitted by Michael Wolmans on Mon, 2008-05-26 13:03.

No, sorry...I looked at it again...puked on my lap and still feel like it's the worst ad in the world

Submitted by jcwh on Mon, 2008-05-26 16:33.

Nice work! The whole set works, no matter what others say!

Submitted by moo on Mon, 2008-05-26 22:56.

Guys, this exact same idea was done by Y&R Auckland in 2002 for Waitakere regional council.
Plus, it won a bronze lion in 2002 for the TV extension of the idea that had a family in a picture, and one of them crashes forward into the frame. The creatives were Dan Moth, Regan Grafton & Vaughn Davis. Check the annuals next time.