Seatbelts keep people together.
Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Retouching: Nick Smith
Photographer: Simeon Patience
Account Director: James Pohill
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10 Comments
That's not what the visual supports...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
I think it's very effective.
Honestly, this is the worst ad in the world to date
I disagree. I think its simple and straight to the point whether or not you have lost a loved one in an accident.
There´s a German TVC that works exactly the same way ...
and it works much better as a TVC.
WOWesome campaign.
No, sorry...I looked at it again...puked on my lap and still feel like it's the worst ad in the world
Nice work! The whole set works, no matter what others say!
Guys, this exact same idea was done by Y&R Auckland in 2002 for Waitakere regional council.
Plus, it won a bronze lion in 2002 for the TV extension of the idea that had a family in a picture, and one of them crashes forward into the frame. The creatives were Dan Moth, Regan Grafton & Vaughn Davis. Check the annuals next time.